thebeginningofsimplicity: A special place in NYC. The TriBeCa Penthouse. A sanctuary high above the corner of Greenwich Street and North Moore Street. Designed by Axel Vervoordt and Tatsuro Miki, based on wabi-sabi philosophy.
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.