L2 and L01 speakers, 1958, by Dieter Rams for Braun    Good Design is as little design as possible  Less, but better – because it concentrates on the essential aspects,  and the products are not burdened with non-essentials.  Back to purity, back to simplicity.    (Dieter Ram’s ‘Ten Principles of Good Design’)

L2 and L01 speakers, 1958, by Dieter Rams for Braun Good Design is as little design as possible Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. (Dieter Ram’s ‘Ten Principles of Good Design’)

Jonathan Ive, Senior Vice President of Industrial Design at Apple, takes inspiration from Braun's minimalist aesthetic and focus on function. Geração do produto!

Jonathan Ive, Senior Vice President of Industrial Design at Apple, takes inspiration from Braun's minimalist aesthetic and focus on function. Geração do produto!

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