Student Work – by Dan Hinde. D challenged students to create a new brand of Scotch whisky, this included naming the brand, an identity design, packaging and a container. My response is Flora & Fauna, a Superior Scotch inspired by the Miracle of Mother Nature.” #packaging
I like how the bright strip of color on the bottle leads your eye directly down to the colored letter in the center of the bottle. After that your eye goes around the bold colored letter to the white smaller words around it. It has nice flow to it saying so much in so little.