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    "This Means This, This Means That Second edition" by Sean Hall Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory.

    Definitely need this wrapping paper this holiday season.

    So true

    Philadelphia Union Logo MLS Soccer). I think this is one of the best sports logos out there. While many logos go with a stylistic image or letterform which becomes iconic over time (example NY Yankees, Green Bay Packers). The Union logo represents the city's history through iconic imagery (13 stars, Join or Die Serpent, Union colors)

    PF Flyers

    The Viewmaster Wedding Invitation.

    "Just Married" sign created by Modern Letterpress. Laser cut on wood.

    AIGA Philadelphia Design Awards Brochure/Poster, 2008 #AIGA asked #gdloft to create an invitation for designers to participate in voting for the people’s choice award. Using variable printing, each invitation was unique in content. To tease the viewer into logging on to the web site to vote, close-up pixelated versions of the nominated entries where utilized. The full image of the entries only appeared on the web site.

    What a beautiful, well-designed digital magazine. #Lonnymag

    Banksy Barcode Shark by pyotobi #Barcode #Shark #Banksy #pyotobi #Photography

    Sagres, a famous Portuguese Brewery (now owned by Heineken) recruited Portugal's leading chocolatier Victor Nunes to fashion a template made to look like a website using chocolate as his canvas.

    via FFFFOUND

    Old Photos pulled back up in time.

    Farnsworth House with Legos

    Makes me wish I was a kid again. Or an architect. #Lego #Architecture

    glow paint inside jars

    HBO's "Game of Thrones" can be confusing since there are so many Houses and so many characters. But fear not! Some info charts have emerged to help us out. (warning: it could be a spoiler) #gameofthrones #hbo

    Karel Martens - Printed Matter. Rare out of print book made entirely from letterpress prints. If you ever get your hands on this book, keep it in good condition, it's worth quite a bit now.

    .matrix, gdloft, Philadelphia, PA Enjoy the view: I, Must, Confess, I, Still, Believe: Six Thousand Google Results (2010) uses photographs as a linguistic tool. Words “I, Must, Confess, I, Still, Believe” were googled resulting in over 6000 results. The found images were presented in proportion to the size of their digital files, individually cut and pinned to a wall and organized in sentence form. Description of the work was also googled: The Banal, the quotidian, the obvious, the common, the ordinary, the infra-ordinary, the background noise, the habitual? [...] How are we to speak of these common things, how to track them down, how to flush them out, wrest them from the dross in which they are mired, how to give them meaning, a tongue, to let them, finally, speak of what it is, who we are.* Through being photographed, something becomes part of a system of information, fitted into schemes of classification and storage which range from the crudely chronological order of snap shots sequences pasted in family albums to the dogged accumulations and meticulous filing needed for photography’s uses in weather forecasting, astronomy, microbiology, geology, police work, medical training and diagnosis, military reconnaissance and art history.* The ordinary and the rare, their interconnectedness and interchangeability.*