More to explore:
Ruffled Pleated Curtains
Panel with flattened carriage pleats with a sheer ruffle around a button and a sheer detail at the top
Ballet Slipper Pleated Drapes
easy no sew window treatments; Better Homes & Gardens
gorgeous custom pillow
Like the button detail on the drapery panel.
DIY Easy Pleated Curtains
Tobi Fairley, gorgeous detail!
Box Pleat - custom to fit the arch and the tub