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Trend Tracker 2016: A Sneak Peek Into Our Top Ideas to Implement | GES Blog

Trend Tracker 2016: A Sneak Peek Into Our Top Ideas to Implement | GES Blog

It’s important to set goals before attending any event, and map out which sessions would benefit your personal and professional growth. There are so many ways to enhance your event experience via content marketing. Below are a few ways event planners and those responsible for creating event content can help make sure the content is engaging, educational and powerful. #events #marketing #sociamedia #conference #association

It’s important to set goals before attending any event, and map out which sessions would benefit your personal and professional growth. There are so many ways to enhance your event experience via content marketing. Below are a few ways event planners and those responsible for creating event content can help make sure the content is engaging, educational and powerful. #events #marketing #sociamedia #conference #association

Hostess at Pitchfork \ This year's Pitchfork Music Festival drew some 50,000 guests to Chicago's Union Park July 19 to 21. As part of the Twinkie marketing campaign that it has dubbed the "sweetest comeback in the history of ever," Hostess brought in a bright red food truck that doled out the recently relaunched treats. By the truck, guests could pose with a plush "Twinkie the Kid" and play a game of bags on a board that read: "Feed Your Cakeface."

Hostess at Pitchfork \ This year's Pitchfork Music Festival drew some 50,000 guests to Chicago's Union Park July 19 to 21. As part of the Twinkie marketing campaign that it has dubbed the "sweetest comeback in the history of ever," Hostess brought in a bright red food truck that doled out the recently relaunched treats. By the truck, guests could pose with a plush "Twinkie the Kid" and play a game of bags on a board that read: "Feed Your Cakeface."

Vans at Pitchfork. Playing off its "Off the Wall" tagline, Vans had a painter create portraits of festivalgoers. The paintings hung on a temporary wall on festival grounds and will be auctioned off at future Goose Island Brewery events. Proceeds will benefit the 606, a local park and trail system set to launch in the fall.

Vans at Pitchfork. Playing off its "Off the Wall" tagline, Vans had a painter create portraits of festivalgoers. The paintings hung on a temporary wall on festival grounds and will be auctioned off at future Goose Island Brewery events. Proceeds will benefit the 606, a local park and trail system set to launch in the fall.

Your Value-Based Pricing Strategy: How to Price Your Event

Your Value-Based Pricing Strategy: How to Price Your Event

A smart pricing strategy can make the difference between stellar and "so-so" profits. Find out how to find a price that makes you and your attendees happy.

Pop-ups are about creating an atmosphere people want to be a part of. It allows them to experience something unique and unexpected; something they can tell their tribe about that makes them feel like a celebrity. For this reason, you can use a pop-up event in nearly any industry that will allow for creativity and has the budget to create a unique experience.

Pop-ups are about creating an atmosphere people want to be a part of. It allows them to experience something unique and unexpected; something they can tell their tribe about that makes them feel like a celebrity. For this reason, you can use a pop-up event in nearly any industry that will allow for creativity and has the budget to create a unique experience.

The planetarium, shaped like a character from an Adult Swim show, offered screenings of the channel's content as well as celestial graphics. Adult Swim also sponsored fireworks after headliner Jack Johnson's performance.  Photo: Nadia Chaudhury/BizBash

The planetarium, shaped like a character from an Adult Swim show, offered screenings of the channel's content as well as celestial graphics. Adult Swim also sponsored fireworks after headliner Jack Johnson's performance. Photo: Nadia Chaudhury/BizBash

Starbucks created a mini lounge that offered fun games such as giant Connect Four and Chest as well as provided buckets full of Iceed coffee for anyone that participated.

Starbucks created a mini lounge that offered fun games such as giant Connect Four and Chest as well as provided buckets full of Iceed coffee for anyone that participated.

Harper’s Bazaar brought the ShopBazaar pop-up boutique to the desert. Throughout the festival's first weekend, the event took over the Jonathan Adler–designed Parker Palm Springs hotel. Former Elle event chief Caitlin Weiskopf oversaw the event. "All purchases were made on ShopBazaar.com at the MacBooks or iPads in the pop-up, and guests could walk away with clothes to wear to the show that day," Weiskopf said.

Harper’s Bazaar brought the ShopBazaar pop-up boutique to the desert. Throughout the festival's first weekend, the event took over the Jonathan Adler–designed Parker Palm Springs hotel. Former Elle event chief Caitlin Weiskopf oversaw the event. "All purchases were made on ShopBazaar.com at the MacBooks or iPads in the pop-up, and guests could walk away with clothes to wear to the show that day," Weiskopf said.

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