Here at Pinterest, we want to make it easier for people to go out and do the things they Pin for the future—whether that’s figuring out the ingredients they need to make tonight’s dinner or getting the right furniture for their new apartment. But one thing we’ve heard over and over, from both Pinners and businesses, is that it’d be a whole lot easier to take action if you could actually buy things right on Pinterest. Good news: it’s happening!
Pinterest’s Buy It button: Web browsing in 2015 is an increasingly mobile and visual experience. Social networks such as Pinterest and Instagram, which are primarily designed to offer media-rich content, have reaped the benefits of these trends in form of significant spikes in user growth.
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