I thought this was a very interesting way for the American Heart Association to show that eating badly is not the way to go. This is interesting shock advertising because it is trying to persuade individuals to eat healthy, or it could kill you. http://fit.webmd.com/teen/food/article/fast-food-advertising Frenchfries, Fatty Food, French Fries, American Heart, Eating Healthy, Fast Food, Weights Loss, Prints Ads, Heart Health
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This ad breaks through and connects with audiences by utilizing a popular pop-culture figure to illustrate it's message. The target is likely mid-upper teens who are at risk for having an early, unexpected pregnancy. The ad is persuasive, with its visual representation of the chaos having children creates as well as the tie to a popular character.
Had enough bad news? Advertising Agency: Winsper, Boston, USA Creative Director: Steve Bautista Art Directors: Brian Fandetti, Mitch Lunsford Copywriters: Steve Bautista, Chris Lee Photographer: Ed James Retouching: Act Two Um/Stuart Callow Published: March 2009