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I like this magazine ad because it is a little humorous, and grabs attention. It looks like a smile, but is two toothbrushes together, creating the illusion that if you use Colgate to brush your teeth, you will have bright, white teeth!

IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."