How to optimize your tweets to increase engagement We are clearly in an attention economy, we are no longer fighting for attention with our direct competitors but with just any other kind of content. My Tweet about social media is next to a Tweet about Lifestyle Design and my prospect can go either way depending in too many variables.
You may have a Twitter account that you don’t use very often. You may tweet once in blue moon. You may just use it to ‘lurk’ during hashtag chats you enjoy. (Check out our list of Twitter hashtags for to get started with that!) But you may not be a full-fledged Twitter user … yet.
On Twitter, you'll find out what's happening now, but what got us to this point? We had a little birdie take us all the way back to Twitter's early days and recount the moments that got the microblogging site to its current state of staggering success and widespread use.