One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you’ll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your social channels effectively is critical for search optimisation these days, so getting on top of your global campaign at a local level is more important than ever before.
Twitter's Jack Dorsey shared this image three days after Twitter's launch 6 years ago today - an idea of a status update tool that he sketched in July 2000, with plans to run the service via the my.stat.us URL. Happy Birthday, Twitter! http://marketingland.com/twitter-six-years-old-8374