In this week’s post, we’ll navigate the 20th century through 9 motorcycle adverts to help us understand the evolution of print advertising -from the early-century, text-based classic inserts, through the avant-garde influences in graphic design and the groovy 60s creative revolution to the powerful taglines of the 90s- and how it contributed to shaping the motorcycle imagery of each decade. Just like the film industry, advertising loves archetypes –creating them, overdoing them, playing with…
