Every brand tells a story, but not every story is the same. Brand archetypes help us understand how brands behave, connect, and resonate with people. Whether you’re a bold hero, a nurturing caregiver, or a fun jester, knowing your archetype gives your brand direction and depth. I've taken effort to put the 12 brand archetype into this comprehensive infographic for your reference. ✨ Which archetype feels like your brand? Let me know in the comments! Follow @kenny.kenray for more tips on...
