How to calculate CAC and the CAC/LTV ratio correctly

Companies often miscalculate CAC and then make decisions with skewed data. Often the type of decisions, you can't afford to get wrong.

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You're Calculating CAC Wrong

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Companies often miscalculate CAC and then make decisions with skewed data. Often the type of decisions, you can't afford to get wrong.

More information

More information

You're Calculating CAC Wrong | Calculator, Wrong, Equity