The font they chose for "CAMP" makes them look like totem pole lettering, which the viewer would associate with summer camp experiences. The font is also simple, but effective in getting the camp thought across.
CHAIR_SELFIE peters/Target-Branding We created a brand campaign that actively deconstructs this iconic graphic identity. Instead of a static symbol, it becomes a rhythmic pattern, and a playful player in the choreography of life.
I'm always excited whenever I get the chance to work with local businesses in Park City, and Jupiter Mountain Massage was no exception. These guys are incredible at what they do, and have been around for a few years now paving the way with MFR (alignme