Prime Decision

Prime Decision

prime-decision.com
Bristol, United Kingdom / Strategy and behavioural change practice applying behavioural science to marketing, customer experience and employee behaviour.
Prime Decision
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In Fixing Economics, bestselling financial writer George Cooper explains how the ideas of Darwin and Harvey could revolutionise economics, making it more scientific and understandable, and might even reveal the true origin of economic growth and inequality.  Taking readers on a gripping tour of scientific revolution, social upheaval and the secrets of money and debt, this is an unmissable read for anyone curious to understand how the world really works - and the amazing future of economics.

In Fixing Economics, bestselling financial writer George Cooper explains how the ideas of Darwin and Harvey could revolutionise economics, making it more scientific and understandable, and might even reveal the true origin of economic growth and inequality. Taking readers on a gripping tour of scientific revolution, social upheaval and the secrets of money and debt, this is an unmissable read for anyone curious to understand how the world really works - and the amazing future of economics.

In recent years, 'Nudge Units' or 'Behavioral Insights Teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and best-selling co-author of Nudge (2008), breaks new ground with a deep yet highly readable book.

In recent years, 'Nudge Units' or 'Behavioral Insights Teams' have been created in the United States, the United Kingdom, Germany, and other nations. All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, the eminent legal scholar and best-selling co-author of Nudge (2008), breaks new ground with a deep yet highly readable book.

Drawing on three decades of ground-breaking research into behavioural economics, psychology and strategic thinking, Getting (More of) What You Want will revolutionise the way you approach negotiation. Whether you're looking for a better deal on your new car, asking for a pay rise, selling your company or just deciding who does the washing up, this book will help you become a more successful, more efficient negotiator - and get more of exactly what you want.

Drawing on three decades of ground-breaking research into behavioural economics, psychology and strategic thinking, Getting (More of) What You Want will revolutionise the way you approach negotiation. Whether you're looking for a better deal on your new car, asking for a pay rise, selling your company or just deciding who does the washing up, this book will help you become a more successful, more efficient negotiator - and get more of exactly what you want.

Weinschenk’s new boo applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to explain the WHY behind the guidelines

100 MORE Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk

How might we tackle institutionalised gender inequalities? In What Works: Gender Equality by Design, Iris Bohnet advocates systemic interventions focused on de-biasing environments rather than indi…

Investor Behavior provides readers with a comprehensive understanding and the latest research in the area of behavioral finance and investor decision making.

Investor Behavior: The Psychology of Financial Planning and Investing by Victor

The Shallows draws on the latest research to show that the Net is literally re-wiring our brains inducing only superficial understanding. As a consequence there are profound changes in the way we live and communicate, remember and socialise - even in our very conception of ourselves. By moving from the depths of thought to the shallows of distraction, the web, it seems, is actually fostering ignorance.

“Once I was a scuba diver in a sea of words. Now I zip along the surface like a guy on a Jet Ski.

This book argues that future conflicts will be best resolved by focusing attention on altering the behaviours of others, either in advance – and therefore deterring conflict – or as a coupled component in the process of combat and post-combat operations.

The Behavioural Dynamics Institute (BDI) is a London-based research centre dedicated to advancing methods of influence and group behaviour change through the

Sociologist Tim Watkins provides a detailed and thoroughly researched explanation of the current predicament of Western civilisation; the ways in which the crises are likely to unfold; and the progressive responses that are beginning to emerge. It is a fascinating read for anyone interested in economics, the environment, and the future of the human race. The message is stark but ultimately positive - it is time for us to develop a sustainable way of life for all of humanity.

Sociologist Tim Watkins provides a detailed and thoroughly researched explanation of the current predicament of Western civilisation; the ways in which the crises are likely to unfold; and the progressive responses that are beginning to emerge. It is a fascinating read for anyone interested in economics, the environment, and the future of the human race. The message is stark but ultimately positive - it is time for us to develop a sustainable way of life for all of humanity.

The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels may have superseded the print media that dominated in his day, but the principles of how to create a compelling message that sells to potential customers are still as true now.

The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels may have superseded the print media that dominated in his day, but the principles of how to create a compelling message that sells to potential customers are still as true now.

A critical lesson from psychological studies for those involved in risk management is that people's judgments and decisions about risk vary with type of circumstance. In Behavioral Risk Management readers will learn that there are specific actions that organizations can undertake to incorporate understanding, recognition, and behavioral interventions into the practice of risk management.

Behavioral Risk Management: Managing The Psychology That Drives Decisions And Influences Operational Risk PDF - books library land

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth.

The Anatomy of Humbug: How to Think Differently about Advertising by Paul Feldwick

Pollack explores the concept of analogies with engaging stories, surprising examples and a practical method to evaluate the truth or effectiveness of any analogy. Shortcut promises to improve critical thinking, enhance creativity and offer a fresh approach to the nature of ideas.

How Steve Jobs’s Mastery Of Analogies Sent Apple Skyrocketing