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PRITCH boasts an unconventional angle on luxury, featuring distinctive designs that explore the duality between elegance and edge. Founded in 2012 by Creative Director Arina Pritch, her vision is to empower individuals to express their authentic, inner selves. Each piece is conceived as an object of desire crafted by masters in a look that defies time and trends. Our creations appeal to a global mix of confident, cosmopolitan individuals who crave the brand’s contemporary take on couture.