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PR News' Articles

Stay informed of the latest #PR trends and PR-related news stories!


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PR News' Articles

PR News' Articles

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6 steps to brand forgiveness after a crisis.

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it's a bold one—but for him and for the Trump brand, it works.

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.

Kelly Womer of Linhart Public Relations shares tips on how to avoid over servicing your clients.

Lauren Friedman of Adobe shares tips on how to prove social media's value to the C-Suite.

5 nonverbal crisis communications tips for PR pros.

Understanding the power of community to build your brand.

Social media is about more than talking. You have to listen as well.

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it's her creative use of the media that should hold the attention of communications professionals.

Appreciating the value of Instagram's user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.

St. Baldrick's PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s "TODAY" show, earning millions of impressions and raising significant funds for childhood cancer research.

Media engagement tips for nonprofits from the UN Foundation.

Philadelphia Mayor Michael Nutter exercises crisis communication skills after Amtrak tragedy.

Facebook launches Instant Articles. How will it affect your media pitches?

8 Benefits of Business Blogging [Infographic]

Everyone has a different opinion of what works best to get a good start to the day. Here are 8 morning habits that, when used in the right combination, can lead to more productive days.

How Tom Brady Can Stop His Reputation’s Deflation

Videos hold people's attention, appeal to both the heart and head, create brand recall and can be relatively easy on budgets. But finding your inner Spielberg and creating a great video is not as simple as getting your camera out and shouting, "Action!" It takes preparation.

6 tips for combating a brand crisis on social media.

Jay Z's new music streaming service, Tidal, is less than a month out from its official relaunch, but that hasn't stopped the critics from pouring on the negativity. In response, the rapper turned entrepreneur took to Twitter on Sunday afternoon to defend the service.

jay z tidal

5 steps to becoming a thought leader.

Tim Haran of USANA Health Services shares tips on effective blogging.

As long as the business objective is growth and sales with the next generation of buyers in mind, Snapchat needs to be central to any forward-thinking communications strategy.

Tips for better PR writing by Jonathan Rick of the Jonathan Rick Group.