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PR News' Articles

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One of the best tools for measuring social media activity is right in front of you, and it's free: Google Analytics. If you don't have it set up to monitor your website, you're missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

Tips for landing the right PR firm for your communications needs.

Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media.

Science tells us that we absorb information easier when it's presented visually than when it's presented in text-heavy formats. At the same time, we're predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power.

New social media app Beme wants to make your social media experience more real.

Skills for being an effective communications leader.

For all brands and organizations, Reddit included, succession planning is an unpleasant but necessary fact of life. To help you think through how your company would respond to a public dust-up involving the exit of your CEO, take a look at these three tips

Facebook's ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they've unfollowed.

PR pros working in the trenches of social media know the value of a great content calendar. For some help with getting started creating your own social media content calendar, take a look at this infographic.

6 steps to brand forgiveness after a crisis.

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it's a bold one—but for him and for the Trump brand, it works.

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week.

Kelly Womer of Linhart Public Relations shares tips on how to avoid over servicing your clients.

Lauren Friedman of Adobe shares tips on how to prove social media's value to the C-Suite.

5 nonverbal crisis communications tips for PR pros.

Understanding the power of community to build your brand.

Social media is about more than talking. You have to listen as well.

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it's her creative use of the media that should hold the attention of communications professionals.

Appreciating the value of Instagram's user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.

St. Baldrick's PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s "TODAY" show, earning millions of impressions and raising significant funds for childhood cancer research.

Media engagement tips for nonprofits from the UN Foundation.

Philadelphia Mayor Michael Nutter exercises crisis communication skills after Amtrak tragedy.

Facebook launches Instant Articles. How will it affect your media pitches?

8 Benefits of Business Blogging [Infographic]

Everyone has a different opinion of what works best to get a good start to the day. Here are 8 morning habits that, when used in the right combination, can lead to more productive days.