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PR News' Articles

Stay informed of the latest #PR trends and PR-related news stories!

PR News' Articles

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Appreciating the value of Instagram's user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder.

St. Baldrick's PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s "TODAY" show, earning millions of impressions and raising significant funds for childhood cancer research.

Media engagement tips for nonprofits from the UN Foundation.

Philadelphia Mayor Michael Nutter exercises crisis communication skills after Amtrak tragedy.

Facebook launches Instant Articles. How will it affect your media pitches?

8 Benefits of Business Blogging [Infographic]

Everyone has a different opinion of what works best to get a good start to the day. Here are 8 morning habits that, when used in the right combination, can lead to more productive days.

How Tom Brady Can Stop His Reputation’s Deflation

Videos hold people's attention, appeal to both the heart and head, create brand recall and can be relatively easy on budgets. But finding your inner Spielberg and creating a great video is not as simple as getting your camera out and shouting, "Action!" It takes preparation.

6 tips for combating a brand crisis on social media.

Jay Z's new music streaming service, Tidal, is less than a month out from its official relaunch, but that hasn't stopped the critics from pouring on the negativity. In response, the rapper turned entrepreneur took to Twitter on Sunday afternoon to defend the service.

5 steps to becoming a thought leader.

Tim Haran of USANA Health Services shares tips on effective blogging.

As long as the business objective is growth and sales with the next generation of buyers in mind, Snapchat needs to be central to any forward-thinking communications strategy.

Tips for better PR writing by Jonathan Rick of the Jonathan Rick Group.

While PR and marketing remain distinct, the two disciplines have to work together in many ways—without one overstepping the shifting boundary that separates the two. Therein lies the challenge.

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who's Who of humanity, spanning genders, generations, ethnicities and professions. Let's take a look at 10 inspirational quotes from those who made the list this year.

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers.

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare.

The battle for social media supremacy seen through the eyes of Game of Thrones.

Krisleigh Hoermann, social media consultant at the American Heart Association, shares tips on telling your brand story on Pinterest.

Riff, Facebook's new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.

7 steps to getting your brand on Instagram.

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it's also where people tend to struggle most.