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PR News' Articles

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PR News' Articles

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5 steps to becoming a thought leader.

Tim Haran of USANA Health Services shares tips on effective blogging.

As long as the business objective is growth and sales with the next generation of buyers in mind, Snapchat needs to be central to any forward-thinking communications strategy.

Tips for better PR writing by Jonathan Rick of the Jonathan Rick Group.

While PR and marketing remain distinct, the two disciplines have to work together in many ways—without one overstepping the shifting boundary that separates the two. Therein lies the challenge.

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who's Who of humanity, spanning genders, generations, ethnicities and professions. Let's take a look at 10 inspirational quotes from those who made the list this year.

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers.

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare.

The battle for social media supremacy seen through the eyes of Game of Thrones.

Krisleigh Hoermann, social media consultant at the American Heart Association, shares tips on telling your brand story on Pinterest.

Riff, Facebook's new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.

7 steps to getting your brand on Instagram.

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it's also where people tend to struggle most.

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?

Michael Fertik, author and founder of, explains the importance of your digital footprint.

If and when Facebook's reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn't going to cut it for anyone with a future in media relations. Expert-level status is going to be required.

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers?

A previously unreleased report from the Federal Trade Commission reveals that Google altered its search function to gain advantage over its competitors.

Google is expanding its use of mobile-friendliness as a ranking signal—you have until April 21 to make sure your website is mobile-friendly.

Content marketing has permanently changed the nature and function of public relations. The continuous process of creating and curating content has become the next step in the evolution of PR. Let's take a look at four ways you can become a better content marketer.

The Snapchat social media platform has grown to become a major player in the content distribution game.

SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year's festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.

PR News announces 2015's CSR/Nonprofit PR Award winners.

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision's “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

"Not There" campaign highlights gender inequality.