For those seeking employment in professional communications, the in-person interview is the most critical part of the job search process. Nailing an interview takes practice, and it also helps to know some of the types of questions or tasks you'll be asked to do.
One of the best tools for measuring social media activity is right in front of you, and it's free: Google Analytics. If you don't have it set up to monitor your website, you're missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
Science tells us that we absorb information easier when it's presented visually than when it's presented in text-heavy formats. At the same time, we're predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power.
For all brands and organizations, Reddit included, succession planning is an unpleasant but necessary fact of life. To help you think through how your company would respond to a public dust-up involving the exit of your CEO, take a look at these three tips
Succession Planning Is Critical After Ellen Pao Resigns as Reddit CEO
Facebook's ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they've unfollowed.
PR pros working in the trenches of social media know the value of a great content calendar. For some help with getting started creating your own social media content calendar, take a look at this infographic.