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Mike Samec, VP of digital strategy at G&S Business Communications, shares SEO tips.

How to Create a Healthy Link Profile to Improve SEO

Alanna Vitucci, director of communications at Northcentral University, shares tips that internal communicators can learn from PR pros.

7 PR Tips for Employee Communications

Andrew Bates @AARP shares thoughts on how to pull the right social data.

How to Turn 'Nice to Know Data' Into Actionable Insights

5 tips for building a relationship with the media.

5 Ways to Build Relationships with the Media

Reg Rowe, founder of GrayHairPR, shares tips on how to write press releases that will be read.

4 News Writing Rules to Craft Irresistible Press Releases

Employees are a great resource for brand storytelling. Here are some tips for setting up social media guidelines.

4 Tips for Establishing Employee Social Media Guidelines

What do you do if a bad tweet escapes out into the world?

Redskins Twitter Fail is a Lesson and a Reminder to Communicators

Nicole Moreo @Peppercomm shares tips on effectively using your social media data.

4 Social Media Data Management Tips

Burger King creates a clever PR stunt with the McWhopper.

Pinned from

Blair Broussard @BlairAB of AR|PR @AR__PR gives some tips on how PR pros can handle content mktg.

5 Content Marketing Tips for PR Pros

Liz Borcik @Planit PR shares essential items social media mgrs should have in their toolkit.

10 Things Every Social Media Manager Needs

Tips on curing your public speaking jitters.

7 Public Speaking Rules to Live By

Visual storytelling tips for beginners.

6 Visual Storytelling Tips for Beginners

7 points to consider when you brand gets involved in social issues from Julie Lellis of Elon University.

7 Points to Consider When Your Brand Gets Involved in Social Issues

For those seeking employment in professional communications, the in-person interview is the most critical part of the job search process. Nailing an interview takes practice, and it also helps to know some of the types of questions or tasks you'll be asked to do.

4 Types of Questions and Tasks to Expect at a PR Job Interview

One of the best tools for measuring social media activity is right in front of you, and it's free: Google Analytics. If you don't have it set up to monitor your website, you're missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

2 Easy (and Important) PR Metrics You Can Get From Google Analytics

Tips for landing the right PR firm for your communications needs.

3 Must-Ask Questions to Land the Right PR Firm

Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media.

PR News Survey: Where Does PR Stand on Paid Social Media?

Science tells us that we absorb information easier when it's presented visually than when it's presented in text-heavy formats. At the same time, we're predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power.

How to Effectively Use Visual Storytelling for Your Brand [Infographic]

New social media app Beme wants to make your social media experience more real.

Beme App Taps Into Trend of Raw, Authentic Communications

Skills for being an effective communications leader.

5 Tasks for Effective Communications Leadership

For all brands and organizations, Reddit included, succession planning is an unpleasant but necessary fact of life. To help you think through how your company would respond to a public dust-up involving the exit of your CEO, take a look at these three tips

Succession Planning Is Critical After Ellen Pao Resigns as Reddit CEO

Facebook's ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they've unfollowed.

How Facebook's News Feed Updates Will Impact PR

PR pros working in the trenches of social media know the value of a great content calendar. For some help with getting started creating your own social media content calendar, take a look at this infographic.

Why You Need a Social Media Calendar and How to Create One [Infographic]

6 steps to brand forgiveness after a crisis.

6 Steps To Brand Forgiveness After a Crisis