Words in the Leading Position of the Ad
Smaller Than the Headline, Larger Than the Copy
The Main Text Portion of a Print Ad
Visual Elements Illustrations Such As Drawings or Photos
How Elements Are Blended Into a Finished Ad
World's Highest Water Slide Has a Crazy Long Ad to Match Beach Park, a water park in Brazil, has the highest water slide in the world—an insane structure called, appropriately enough, Insano. The fearless riders on Insano reach speeds of 65
This Dettol ad is a good example of a Bad Advertisement as it not only makes light of murder, it, in a way, abets the crime by implying that one can use Dettol to get rid of blood stains and other incriminating evidence.