Pinterest • The world’s catalog of ideas

50 Tips for Free Publicity

DIY free publicity and PR can build your company's profile, help you rise to the top of the search engines, make you more credible, and help you become the go-to expert for national media. Use these self-promotion tips to get publicity in newspapers, magazines, TV and radio. Learn how to work with bloggers & online journalists. Publicity expert Joan Stewart shows you how to launch & manage a PR campaign. Each tip links to The Publicity Hound blog and more do-it-yourself promotion advice.
56 Pins3.47k Followers

The crazy #coloringbook craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business. Pitch journalists and bloggers with a story idea that ties into coloring books and your area of expertise. Here are publicity tips for artists, attorneys, accountants, hospitals, clinics, doctor's offices, yoga teachers, mindfulness experts, garden centers, flower shops, social media experts, photographers, therapists, craft stores and more.

Pinned from

publicityhound.com

Add this one item to your media kit and watch your publicity explode. Include a package of photos---or only one photo---featuring interesting props related to your personality, your book, your product or service, or your business. Props make your publicity photos come alive. They practically beg to be published. And they make it easy for journalists, bloggers and others to cover your story. #mediakit #mediakits #prphotos #publicityphotos

Pinned from

publicityhound.com

Busy, overworked reporters, editors and other #journalists want a good story. Period. They don't want to waste time helping you with things you can do yourself, letting you take control of the interview or have final say over what the story will look like. Asking these 14 questions will annoy them and possibly ruin the relationship. #mediarelations #PR

Pinned from

publicityhound.com

Periscope, the Number One app of 2015, owned by Twitter, is a great tool if you want you have your own show. Its tagline is “Explore the world through someone else’s eyes.” It’s the easiest way to broadcast live video from your phone, enabling you to share what’s happening around you — with the whole world or just a few friends — as it happens. You must have a Twitter account. #Periscope #livestream #videotool

Pinned from

publicityhound.com

Advanced copywriting techniques can help you persuade journalists and bloggers to write about you. They can also help you sell more products and services at your website. Internet marketer Tom Anion's excellent in-depth free class on how to write persuasive copy will give you a toolbox of tips and tricks that will help you convince people to do exactly what you want them to do. #copywriting #writingtips #salescopy

Pinned from

publicityhound.com

When you're in a TV studio doing an interview, or you're with a radio talk show host, and the production crew puts that mic on you, nothing you say is off record. When they ask for a mic check, don’t say something in jest that you don’t want shared beyond the studio. They can use anything you say. When you do media interviews, assume the microphone is always on. #mediainterviews #radiointerviews #tvinterviews

Pinned from

publicityhound.com

Seasonal events that the media always cover are perfect opportunities for free publicity. Examples include the first day of winter, spring, summer and fall. When the time changes twice a year. Results of major surveys. Pop culture trends. Authors can use these opportunities to promote books. Consultants can generate publicity for their consulting services. Public speakers can comment on topics they teach in keynotes or workshops. #DIYpublicity #smallbizmarketing #mediapitches

How a top publicist’s strategy makes journalists say “yes”

publicityhound.com

Consultants, don't just market your consulting practice. Promote your expertise. Too many consultants focus too much on the tasks they do rather than what they know and what they do with that expertise such as help people solve problems. Refer to yourself as an expert everywhere online and offline. Create content that focuses on solutions to problems. #consulting #consultants #expertise

Pinned from

publicityhound.com

Radio publicity is yours if you're willing to call a talk radio show, join the conversation and you know how to use the call to your greatest advantage. You first must get past the call screener. To do that, summarize your comment quickly and succinctly. Practice what you're going to say before you call the station. #radiopublicity #talkradio #broadcastpublicity

Pinned from

publicityhound.com

Local libraries are great places to get publicity. They host #author talks and book signings, classes and workshops by experts, and other events patrons love. Libraries work their tails off promoting these events in local media like daily and weekly #newspapers, your local public access channel on TV, in event calendars, and through the community. #eventpr #eventpublicity

Pinned from

publicityhound.com

Promoting an event? Don't use text-only press releases. They're boring. Insert a video or images which will encourage people to share the press release. Beginners make 5 mistakes when doing event PR and promotion, and that's one of them. Know the other four mistakes so you don't make them. #eventPR #eventpromotion #eventpublicity

Pinned from

publicityhound.com

Inexpensive PR and publicity services can be found on Fiverr, the huge global marketplace where people offer their services and products starting at only $5. You can find people who will write press releases, your bio, website copy, sales copy and more. Find help with videos, podcasts and graphics work such as logos. A great place to find leads if you're selling, then offer upsells. #fiverr #cheapPR #salesleads

Pinned from

publicityhound.com

Share valuable content you have created---a blog post, a list, a video, a podcast---with bloggers who can spread the word to their audiences. That's what content marketer Nicole Kohler did when she wrote an updated list of Google resources. She knew I had written about it and emailed me a pitch that was so short and beautifully written, that I said yes immediately. I analyze her pitch and show what she did to catch my attention. #contentcreation #pitchablogger #Google

Pinned from

publicityhound.com

Follow TV news reporters, editors and producers on Twitter and other social media so you know what stories they think are important and if they're looking for sources like you to interview. You can also pitch them and offer yourself as a local source for a national story, called newsjacking. #tvnews #tvpublicity #mediaontwitter

Pinned from

publicityhound.com

Don't send the same pitch to multiple #journalists, bloggers and contacts. Media audiences are so segmented that your pitch can't possibly appeal to everyone. Research the person you're pitching. This blog post explains how. If you think they'd be interested in your idea, write a pitch that includes a few details to let them know you know about issues that are important to them and their followers. #pitchjournalists #publicitytips #prtips

Pinned from

publicityhound.com

Naming your website or company after your pet, and then tying your marketing to the pet, can result in publicity galore for your small business. Barbara Florio Graham's cat, Simon Teakettle, has been dubbed "the cat that owns the company," in an article in Business Week and on MSNBC. He has his own calendar, Facebook page and website. Simon has been featured in Business Week, on MSNBC and on the CBC/Radio-Canada. #pets #smallbiz #smallbizpr

Make your pet a celebrity to help promote your small business

publicityhound.com

DIY publicity, marketing and promotion are a lot easier when you don't have to keep typing the same things---like your bio and answers to frequently asked questions--over and over again. ShortKeys and Clipmate are inexpensive programs that let you "assign" just a few key strokes to entire paragraphs of type. Also use this as a shortcut for remembering website addresses, logins and passwords. #macrosoftware #macro #timesavingtips

Pinned from

publicityhound.com

Cause marketing means telling your story through someone else, or someone else's event. American Textile Company piggybacked onto a marathon sponsored by Team Red, White and Blue in Pittsburgh. It donates 25 cents from every pillow sold to the nonprofit. And it staged a successful media event that generated fabulous publicity in local newspapers, on radio and TV, and online. #causemarketing #freepublicity #specialeventpr

Pinned from

publicityhound.com

A media kit is a collection of marketing materials you'll need for the product, service, cause or issue you are promoting. A media kit is especially important if you have published a book because it makes it easy for a variety of audiences, like journalists, to report on it or promote it. Yet many authors are confused about what goes into the kit. If you've written more than one book, you should have one media kit for each book. #mediakit #bookmarketing

Pinned from

publicityhound.com

Free publicity ideas and examples are all over this board. You'll find publicity examples for newspapers, magazines, TV and radio as well as ideas on how to get known on social media sites or online news sites. Each pin leads back to The Publicity Hound's blog where you can read more about that idea. Have fun with free publicity. Come back here and share the coverage you've received. #freepublicity #publicitytips #publicityexamples #pr

50 Tips for Free Publicity

pinterest.com

1. Google indexes your content shared in public Communities almost immediately. 2. Because Google’s new search algorithm favors it, content on Google+, including within Communities, dominates Google search more than other social network. 3. If you have created Google Authorship and linked your #Google+ profile to content you create, your avatar will often show up in search results and call attention to your content. This includes content shared in public #Google+Communities. #GooglePlus

How to Use Google+ Communities to Connect with Influential People

publicityhound.com

34 tips on how to save time and money on PR, publicity and social media are yours in this free ebook. The tips are the very best excerpted from the popular ezine, "The Publicity Hound's Tips of the Week." This year's ebook features a wide variety of free online tools to help the DIY promoter. You'll find tools for press releases, photos and graphic, media contact information, slogans and taglines, contacting #bloggers and #journalists, and more. #freepublicity #pr #publicity

Pinned from

publicityhound.com

Your #Google+ hovercard shows up in almost two dozen places online, and it lets you put your best foot forward--in only four lines of text. Instead of listing the college you attended, tell people how you help them. Instead of listing the name of your company, give your website address. I walk you step by step through the process of how I changed my #hovercard easily to make a great first impression. A better hovercard means more people will add you to their circles and read your content.

Create an impressive Google+ hovercard in 7 easy steps

publicityhound.com

If you're launching a book or introducing a new app, pitch bloggers who do product reviews. Cision has published its list of the Top 50 New Product Review Bloggers, a great starting point, and we've added three book reviewers, too. But don't just click on the name of a blog and start pitching. Do your research so you know your product is a perfect fit with their topic. These 7 tips that will help you pitch with confidence and get free publicity. #productreviews #bookreviews

How to Pitch the Top 50 ‘New Product Review’ Bloggers

publicityhound.com

#YouTube is your very own TV channel that can bring you new traffic, new fans and new customers. But it’s hard staying on top of all the changes Google is making to the world’s No. 1 video site. Jeff Johnson’s brand new, “completely updated for 2014″ set of free Cheat Sheets for YouTube (I'm an affiliate) is hot off the press! He also created a new 2.0 version of the training video. It reveals the 15 quick, easy ways to grab more free traffic from YouTube. Limited time only! #videomarketing

Free cheat sheet: 15 ways to pull more YouTube traffic

publicityhound.com