50 Tips for Free Publicity
DIY free publicity and PR can build your company's profile, help you rise to the top of the search engines, make you more credible, and help you become the go-to expert for national media. Use these self-promotion tips to get publicity in newspapers, magazines, TV and radio. Learn how to work with bloggers & online journalists. Publicity expert Joan Stewart shows you how to launch & manage a PR campaign. Each tip links to The Publicity Hound blog and more do-it-yourself promotion advice.
58 Pins
·6y
Adult Coloring Book Craze Offers Publicity Opps Galore | The Publicity Hound
The crazy #coloringbook craze is the perfect opportunity to piggyback onto this trend and drum up a little publicity for you and your business. Pitch journalists and bloggers with a story idea that ties into coloring books and your area of expertise. Here are publicity tips for artists, attorneys, accountants, hospitals, clinics, doctor's offices, yoga teachers, mindfulness experts, garden centers, flower shops, social media experts, photographers, therapists, craft stores and more.
27 ways to use Fiverr.com to sell PR services | The Publicity Hound
Inexpensive PR and publicity services can be found on Fiverr, the huge global marketplace where people offer their services and products starting at only $5. You can find people who will write press releases, your bio, website copy, sales copy and more. Find help with videos, podcasts and graphics work such as logos. A great place to find leads if you're selling, then offer upsells. #fiverr #cheapPR #salesleads
7 ways your local library can help you sell more books, even if you're an indie author | The Publicity Hound
Local libraries are great places to get publicity. They host #author talks and book signings, classes and workshops by experts, and other events patrons love. Libraries work their tails off promoting these events in local media like daily and weekly #newspapers, your local public access channel on TV, in event calendars, and through the community. #eventpr #eventpublicity
Do you make these 5 beginner's mistakes when doing event publicity? | The Publicity Hound
Promoting an event? Don't use text-only press releases. They're boring. Insert a video or images which will encourage people to share the press release. Beginners make 5 mistakes when doing event PR and promotion, and that's one of them. Know the other four mistakes so you don't make them. #eventPR #eventpromotion #eventpublicity
How a top publicist's strategy makes journalists say "yes" | The Publicity Hound
Seasonal events that the media always cover are perfect opportunities for free publicity. Examples include the first day of winter, spring, summer and fall. When the time changes twice a year. Results of major surveys. Pop culture trends. Authors can use these opportunities to promote books. Consultants can generate publicity for their consulting services. Public speakers can comment on topics they teach in keynotes or workshops. #DIYpublicity #smallbizmarketing #mediapitches
Radio publicity tip: Call talk shows and comment | The Publicity Hound
Radio publicity is yours if you're willing to call a talk radio show, join the conversation and you know how to use the call to your greatest advantage. You first must get past the call screener. To do that, summarize your comment quickly and succinctly. Practice what you're going to say before you call the station. #radiopublicity #talkradio #broadcastpublicity
Share valuable content you have created---a blog post, a list, a video, a podcast---with bloggers who can spread the word to their audiences. That's what content marketer Nicole Kohler did when she wrote an updated list of Google resources. She knew I had written about it and emailed me a pitch that was so short and beautifully written, that I said yes immediately. I analyze her pitch and show what she did to catch my attention. #contentcreation #pitchablogger #Google
Consultants: Promote your expertise instead of your practice [Training May 12 in Madison, Wis.] | The Publicity Hound
Consultants, don't just market your consulting practice. Promote your expertise. Too many consultants focus too much on the tasks they do rather than what they know and what they do with that expertise such as help people solve problems. Refer to yourself as an expert everywhere online and offline. Create content that focuses on solutions to problems. #consulting #consultants #expertise
Show Your Personality with Periscope's Live Streaming | The Publicity Hound
Periscope, the Number One app of 2015, owned by Twitter, is a great tool if you want you have your own show. Its tagline is “Explore the world through someone else’s eyes.” It’s the easiest way to broadcast live video from your phone, enabling you to share what’s happening around you — with the whole world or just a few friends — as it happens. You must have a Twitter account. #Periscope #livestream #videotool
Meet Journalists, Broadcasters at Media-sponsored Events
Local, regional and national media outlets sponsor their own events such as Boomer Health Fairs, 10K races for charity, 40 Under 40 parties, technology shows and more. These are ideal places to meet reporters, editors, photographers, TV anchors and other editorial staffers who work for print and broadcast media and build the relationship. This article walks you through the process of where to find them and what to say.
Authors: Swallow Your Pride and Work Book Signing Events
Boost your book marketing and product promotion by doing book signings and product demonstrations at small community events. Dystopian author D.S. Edwards explains how he sold more than 8,000 books at county and state fairs, gun shows, prepper conventions, farmers markets and other events that attract his ideal readers. #bookmarketing #productPR #authormarketing
14 Questions to Never Ask Journalists | The Publicity Hound
Busy, overworked reporters, editors and other #journalists want a good story. Period. They don't want to waste time helping you with things you can do yourself, letting you take control of the interview or have final say over what the story will look like. Asking these 14 questions will annoy them and possibly ruin the relationship. #mediarelations #PR
On TV and Radio, Avoid a Hot Mic That Leads to PR Hell | The Publicity Hound
When you're in a TV studio doing an interview, or you're with a radio talk show host, and the production crew puts that mic on you, nothing you say is off record. When they ask for a mic check, don’t say something in jest that you don’t want shared beyond the studio. They can use anything you say. When you do media interviews, assume the microphone is always on. #mediainterviews #radiointerviews #tvinterviews
Publicity Photos in a Media Kit Come Alive if You Use Props | The Publicity Hound
Add this one item to your media kit and watch your publicity explode. Include a package of photos---or only one photo---featuring interesting props related to your personality, your book, your product or service, or your business. Props make your publicity photos come alive. They practically beg to be published. And they make it easy for journalists, bloggers and others to cover your story. #mediakit #mediakits #prphotos #publicityphotos
How Copywriting Skills Can Turn Publicity into Profits | The Publicity Hound
Advanced copywriting techniques can help you persuade journalists and bloggers to write about you. They can also help you sell more products and services at your website. Internet marketer Tom Anion's excellent in-depth free class on how to write persuasive copy will give you a toolbox of tips and tricks that will help you convince people to do exactly what you want them to do. #copywriting #writingtips #salescopy
We think you’ll love these
