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Qualitative vs. Quantitative

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Qualitative vs. Quantitative

Qualitative vs. Quantitative

  • 33 Pins

A good brief PowerPoint to recap on qualitative and quantitative research. It identifies the characteristics, goals, advantages and disadvantages of both and goes further into the projective techniques of qualitative research that can be used. (793)

Quantitative vs Qualitative Research
  • Sarah Bullock
    Sarah Bullock


This is hilarious to me and was from a cyber anthropology website that I found equally entertaining. The "rap" in discussion is of course a "rap song" and attempts to break down the difference between qualitative and quantitative methods into current colloquial style. (793)

Qualitative vs Quantitative
  • Mabel Gonzalez Cogliano
    Mabel Gonzalez Cogliano

    Fantastic! Im so gonna use it in my classes

This image imparts a greater understanding of the connection between qualitative and quantitative research methods. The bridge of triangulation is a particularly valuable metaphor. (793)

USI HSG Knowledge Communication - Gallery

This picture shows the different ways that a researcher must think when doing qualitative or quantitative research. Reserachers should use the method that most matches their own strengthes. (965)

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This chart gives a very good description of the differences between qualitative and quantitative research. This may help us all in our decision of which to use in our dissertation. (965)


This is a light-hearted comic strip video that compares quantitative and qualitative research. (517)

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Comparing Qualitative and Quantitave research. In determining which to use, consider the following: The aim of the research, usage of the research, data gathering instrument, data, and the approach. (517)

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Survey Methods differentiates between quantitative surveys and qualitative surveys. This site defines both and gives the reader tools to decide which type will work best for his or her research. (517)

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Quantitative data is based on qualitative judgement. Quantitative and qualitative data are, at some level, virtually inseparable. (517)

The Qualitative Debate

This describes qualitative as exploratory research, and quantitative as conclusive. It gives scenarios on when to use which. (517)

Quantitative Vs. Qualitative Research – When to Use Which

Crunching qualitative data with ANOVA. Is there anything sacred anymore? (222)

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Qualitative vs. Quantitative explanation for marketers. A one-minute tip format, kind of like a daily vitamin for junior academics. (222)

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The use of Atlas.ti software helps to organize qualitative data into an organized format for easy packaging. (222)

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A qualitative chemistry experiment: describing what happened, and then repeating the process. (222)

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This article in The International Journal of Production Economics (1997) contrasts differing views of project management systems. In the article, "Project management system design: A social and organisational analysis", Beverly Metcalfe uses case study as her basis of examples. Most project management literature is concerned with hard systems analysis; the author is a proponent of considering social and organisational impacts. (568)

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Qualitative Research and Evaluation Methods. This looks like a great book to add to the "qualitative library." Michael Quinn Patton adds humor and human insight to the discussion, in Part 1, regarding qualitative inquiry and making methods decisions. Exhibit 1.4, on p. 13, is a great tool - "Some Guiding Questions and Options for Methods Decisions." This contrasts qualitative and quantitative methods choices. (568)

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A comical illustration of the differences between qualitative and quantitative research data. (768)

An Engineer's Aspect: More Math Cartoons

An entertaining video where the characters debate using qualitative vs quantitative methods. I think it shows a bias in favor of using qualitative methods (832).

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A visual representation and article on the complementary and interconnection between qualitative and quantitative research (832).

Is qualitative research still considered the poor relation?

Great high-level picture depicting when to do quantitative and qualitative and some differences between the two (865)

Design Research and Ethnography

Just another funny look at qualitative vs. quantitative - and who doesn't love Ryan Gosling in the Notebook? (865)

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I thought this was a funny and simple look at the qualitative vs. quantitative debate. It was probably more applicable early on when qualitative research was more easily dismissed (608).

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Saint Mary's College has a site that describes qualitative and quantitative research and compares. (882)

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QualQuant Signals - a business software application to compare qualitative and quantitative data for customer analysis (882)

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Journal of Mixed Methods Research. This is an entire journal devoted to mixed methods! It is fairly new, beginning publication in 2007. Interesting! (568)

Journal of Mixed Methods Research