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Korean Craft Liquor Brand & Bottle, Packaging Design on Packaging Design Served

Shinsegae Traditional Liquor Design Renewal is a design talent donation project of Shinsegae department store. Korean traditional liquor contains various tastes and smell. However, its identity was not as much recognized as wine or Japanese sake.

Each flavor has a coordinating color that appears on the label as well as the sticker that covers the bottle cap. The hues are slightly sun-faded, giving a sense of the product being from the earth. Small marijuana leaf icons let consumers know that this is a cannabis product, and images like a lightning bolt or a series of “zzz’s” indicate the best use for each kombucha.

Each flavor has a coordinating color that appears on the label as well as the sticker that covers the bottle cap. The hues are slightly sun-faded, giving a sense of the product being from the earth. Small marijuana leaf icons let consumers know that this