Simple, unique, memorable, versatile and scalable but most of all it works in black and white. Some logos may have changed over the years but they must stay true to their core identity.
- 13 Pins
Yahoo - 1995. Designed by Kevin Farnham (Organic, Inc.). Yahoo! is an acronym for “Yet Another Hierarchical Officious Oracle.”
Kevin Farnham, Timeless Logo, Hierarch Official, Farnham Organic, Official Oracle
CBS Broadcasting Inc. - 1951. Originally designed by William Golden.
Timeless Logo, Originals Design, Williams Golden, Cbs Broadcast
FedEx Corporation - 1994. Designed by Lindon Leader (Landor).
Lindon Leader, Leader Landor
International Business Machines Corporation (IBM) - 1956. Designed by Paul Rand.
Timeless Logo, Machine Corporate, International Business, Doces Paul, Paul Rand, Business Machine, Corporate Ibm
McDonald's - 1962. Designed by Jim Schindler
Jim Schindler, Timeless Logo
Olympic - 1912. Originally designed by Baron Pierre de Coubertin.
Pierre, Baron Pierre, Pierre Balmain
World Wide Fund for Nature (WWF) - 1986. Originally designed by Sir Peter Scott. The logo was later modified by Jenny Leibundgut (Landor).