Retail Excellence

Retail Excellence

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Vancouver, BC Canada  ·  With over 25 years in specialty retailing, I provide clients with the tools to excel in their business.
Retail Excellence
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I love how this signs creates URGENCY in shopping. Signs DO silently sell and the (pain avoidance reminder) sign above is a pretty effective way to remind customers that failing to purchase the item now may cause regret (pain) later.

I love how this signs creates URGENCY in shopping. Signs DO silently sell and the (pain avoidance reminder) sign above is a pretty effective way to remind customers that failing to purchase the item now may cause regret (pain) later.

It is not often one sees the strategy of Interrupted Pattern applied to a display. While all shirts sport a tie, the pale turquoise shirt does not. This interrupted pattern attracts attention. The objective of applying the strategy of Interrupted Pattern is to cause customers to do a double take or attract their attention. In this case, it made me look twice!

It is not often one sees the strategy of Interrupted Pattern applied to a display. While all shirts sport a tie, the pale turquoise shirt does not. This interrupted pattern attracts attention. The objective of applying the strategy of Interrupted Pattern is to cause customers to do a double take or attract their attention. In this case, it made me look twice!

I love how this visual display effectively communicates scent. Most companies convey their brand message through graphics. This particular display directly communicate the category the scent belongs to. That is makes shopping for your preferred fragrance easier!

I love how this display visually communicates SCENT

Love this effective handbag Power Wall. It conveys product dominance in an instant!

Love this effective handbag Power Wall. It conveys product dominance in an instant!

Love how the use of Interrupted Pattern Strategy draws the eye to the display. Accompanying accessories encourage multiple selling

Love how the use of Interrupted Pattern Strategy draws the eye to the display. Accompanying accessories encourage multiple selling

Feature displays are supposed to attract the eye and lead to the eventual purchase of the item. The featured items on the mannequin are easily accessible in the clothing rack behind the display. This is how feature displays are ideally done. Catch the customer’s eye, then lead them to where the products can be accessed. Too often I see clothes I am interested in displayed on a body form, only to have a hard time looking where it is located in the store.

Feature displays are supposed to attract the eye and lead to the eventual purchase of the item. The featured items on the mannequin are easily accessible in the clothing rack behind the display. This is how feature displays are ideally done. Catch the customer’s eye, then lead them to where the products can be accessed. Too often I see clothes I am interested in displayed on a body form, only to have a hard time looking where it is located in the store.

A fashion show shown on the video monitor brings movement to an otherwise static display. Good strategy to influence shopping behaviour.

A fashion show shown on the video monitor brings movement to an otherwise static display. Good strategy to influence shopping behaviour.

MULTIPLE SELLING example from Zara is beautifully executed. Pairing tops with bottoms and vice versa serve a dual purpose- customer service and also multiple selling.

MULTIPLE SELLING example from Zara is beautifully executed. Pairing tops with bottoms and vice versa serve a dual purpose- customer service and also multiple selling.

What an effective way to draw the eye from the front of the store to the back, thereby encouraging customers to explore the entire selling space!

What an effective way to draw the eye from the front of the store to the back, thereby encouraging customers to explore the entire selling space!