Famous firsts in American cities: First shopping carts Basing his design on a wooden folding chair, grocer Sylvan Nathan Goldman introduced the first shopping cart on June 4, 1937 The concept soon caught on, and Goldman became a multimillionaire by collecting royalties on every shopping cart in the United States.
Did you know in 1937 when the first shopping cart was invented men refused to use them? Men described the item as being too feminine. Women then neglected the idea of using them as they ‘looked too much like a pushchair’. The inventor Sylvan Goldman had to hire both male and female models / actors to push the invention around stores to promote the idea which eventually made the invention grow in popularity. http://www.timetour.co.uk/