Ryoga Katsuma
More ideas from Ryoga
advertising | 宮﨑あおい TOKYO HREAT(東京メトロ) | DO! TOKYO HEART|エチカ池袋篇 #japan #japanese #advertising

scale and proportion to create mood - use of large type to be playful. The large O's frame the faces in the design, making you focus on them. The faces are smiling creating a mood of happiness and playfulness.