"This team project involved rebranding the well established Twinings Tea. We wanted to branch out to a younger demographic (young adults, working professionals) and chose to create that appeal through humor. We were inspired by dry British humor, and created a set of characters from an existing line of teas from Twinings. The concept was to "get into the head" of each of the characters, and so the cylindrical container lifts off, giving you a quip printed on each tea bag."
Hoping to redress the eco-crimes of the bottled-water industry, one company now sells water in a box. As cartons created out of paper packaging is gentler on the earth than standard-issue PET plastic bottles. @Boxedwater