The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

Criteo launches Predictive Search to automate Google Shopping campaign optimizations

The new product uses machine learning to automate all aspects of Shopping Campaign optimization, including bidding, retargeting lists and product matching.

Criteo says it is beta testing a product that would allow it to directly integrate - and give it priority access - within publishers’ header bidding wrappers. Wrappers help publishers organize tags from multiple header bidding partners and are commonly billed as a way to manage latency and other complexities, like ensuring bid requests are properly... Continue reading »

Criteo says it is beta testing a product that would allow it to directly integrate - and give it priority access - within publishers’ header bidding wrappers. Wrappers help publishers organize tags from multiple header bidding partners and are commonly billed as a way to manage latency and other complexities, like ensuring bid requests are properly... Continue reading »

Introducing HookLogic's Unique Retail Search Exchange - CPC Strategy

Introducing HookLogic's Unique Retail Search Exchange - CPC Strategy

Content recommendation platform Taboola has joined forces with French retargeting giant Criteo to onboard a swathe of new advertisers.   The group delivers recommendations on content, products, apps, services and more via placements which show up typically on the footer ...

Content recommendation platform Taboola has joined forces with French retargeting giant Criteo to onboard a swathe of new advertisers. The group delivers recommendations on content, products, apps, services and more via placements which show up typically on the footer ...

Header bidding negates some of the advantages Alphabet has had with its full ad tech stack. Neutral for Criteo.

Header bidding negates some of the advantages Alphabet has had with its full ad tech stack. Neutral for Criteo.

Criteo positions its cross-device solution as a deterministic alternative to walled-garden tools.

Criteo positions its cross-device solution as a deterministic alternative to walled-garden tools.

As French performance marketing giant Criteo ushers in a new CEO, will it upend its business strategy?

As French performance marketing giant Criteo ushers in a new CEO, will it upend its business strategy?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Monday’s news of the Tapad acquisition by the Norwegian mobile carrier Telenor is a complex play for the cross-device crown. The general feeling... Continue reading »

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Monday’s news of the Tapad acquisition by the Norwegian mobile carrier Telenor is a complex play for the cross-device crown. The general feeling... Continue reading »

Facebook Shutting Down FBX: Everything You Need to Know 08/12/2016

Facebook Shutting Down FBX: Everything You Need to Know 08/12/2016

French performance marketing company Criteo's golden ad-tech touch.

French performance marketing company Criteo's golden ad-tech touch.

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