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There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.

Using circles to created alternative shapes, very modern style. Used by twitters logo, could utilise this technique for my own work

Circle Animal Logos With Tom Anders Watkins

Using circles to created alternative shapes, very modern style. Used by twitters logo, could utilise this technique for my own work

Not sure who this logo is for but I love the simplicity and use of negative space.

Not sure who this logo is for but I love the simplicity and use of negative space.

Extremely effective logo for DG photography! The combination of the letters fit perfectly together to make a camera! It is clear what the image is, and also clear as to what the two letters are! Great, simple and effective!

DG Photography

Extremely effective logo for DG photography! The combination of the letters fit perfectly together to make a camera! It is clear what the image is, and also clear as to what the two letters are! Great, simple and effective!

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