I was never a fan of iPhone but the iPhone 4 won me over. Fast processor speed, gorgeous retina display, good camera and the vast amount of apps on the AppStore. Not forgetting how easily you can buy casings for it.
Best designed laptops out there. They do run more than PC based laptops, but has more hardware features out of the box. Display is excellent even without getting a "retina" display. Battery life better as opposed to Dells I prefer and repair at work.