Marketing

Collection by Sean Burrows

66 
Pins
 • 
90 
Followers

I like marketing. This board is a collection of pins based around my love for online marketing.

Sean Burrows
Using these qualities as metrics to track, business leaders can finally understand whether their company is on the path to culture success. Social Business, Promote Your Business, Business Advice, Online Business, Business Leaders, Social Marketing, Online Marketing, Digital Marketing, Certificates Online

Why You Want Employees to Market Your Brand - Sean Burrows

Companies today compete in real-time with a blur of others. In the constant bombardment, one voice is easily lost or ignored. So businesses do many things to get the word out. Buying ads has it’s place in bringing awareness, but if ads aren’t done well, the process can be expensive. Ads alone do not build relationships. If you jump from an ad to the purchase, you have something very much like a cold-call. You are missing all the warm middle t

Tapping Into the Power of an Influencer - Sean Burrows

Tapping Into the Power of an Influencer - Sean Burrows

Do you know the value of influencer marketing?Maybe we should start with this first: What is this "influencer marketing? Ana Hoffman [excellent writer] of Big Web Traffic For Small Budgets: "Simply put, influencer marketing is the process of identifying, targeting, and connecting with individuals that have influence over your target audience rather than trying to reach that audience all on your own." Find the people who are your links to yo

5 Strategies for Brands Playing Catch-up on Social-Media Marketing

Your Maxxed Facebook Business Page - Sean Burrows

Have a Facebook Business Page because you feel obligated to? So you’ve heard the platform has over 1.440 billion monthly active users, right? Who wouldn’t want access to that audience? But how do you make the most of your presence there? Well, here are a few ideas. Getting to Know You "Imagine you are looking to hire a consultant. You clicked on an ad and land on the website. It all looks nice and well taken care of but the about page and a

Lessons Learned From Lemonade Stand CEOs - Sean Burrows

Lessons Learned From Lemonade Stand CEOs - Sean Burrows

The entrepreneurial spirit thrives no matter the age of the entrepreneur. How many of us have worked hard to be an example and to teach our children the value of a dollar? College kids are known to work custodial jobs at 4 in the morning. Teenagers usually work retail or fast food. Many young ones mow lawns or shovel snow. What do the youngest entrepreneurs out there do? A lemonade stand, of course! Cut to suburbia in summer time. KC Ifeanyi prep

 What Kind of Marketing Do You Focus On?

Hey Sean! What Kind of Marketing Do You Focus On? - Sean Burrows

I had a question the other day on Twitter from @bearfiles. He says "Hi Sean, great to connect with ya man. What aspect of internet marketing do you focus on?" Of course I replied right away. I said "@bearfiles I don’t believe focus is the most effective route anymore. It is all about the proper blend of tools that is best for the client." Because It’s Their Specialty I’ve been seeing this more and more in digital marketing space, especi

A Marketing Map To a Better Bottom Line - Sean Burrows

A Marketing Map To a Better Bottom Line - Sean Burrows

The "Gut Feel". A magical place in the minds of some marketers. The best marketers are proactively zeroing in on the who-what-where-when-why-how equation. They know customers’ buying context and act on it. They can quickly build a multi-dimensional picture of their customers and the markets where they are. You may be one of these intuitively talented people, but you don t need to be to get the same –or better– results. Intuition Is Intuit

How does website page count affect your search engine rankings? I received a question today on Facebook in one of the groups I belong to that’s tied to one of my video courses. The question comes from Brittany, who asks: Q "Hey Sean Burrows. I was watching one of your videos about the plumbing companies with all the pages and how all those pages make them rank higher. My website template right now is one where the homepage is one long page wit

Parallax (One Page) Websites & SEO In 2015 - Sean Burrows

How does website page count affect your search engine rankings? I received a question today on Facebook in one of the groups I belong to that’s tied to one of my video courses. The question comes from Brittany, who asks: Q "Hey Sean Burrows. I was watching one of your videos about the plumbing companies with all the pages and how all those pages make them rank higher. My website template right now is one where the homepage is one long page wit

Everyone has a bias. No single person has a perfect view of reality. Instead, we each have our own window into reality. And everyone's view is going to be a little bit different.

5 Brain Insights That Give Marketers an Edge - Sean Burrows

Marketers need to know brain science. Not that they have to go to medical school, but there are some major insights to how the brain works that has a big impact on how effective marketing campaigns are. The area of expertise? Flaws and quirks, otherwise known as cognitive biases . These are irrational thought patterns that might have worked well for ancient humans, but can certainly hinder us today. 1. I Already Know What I Need To Know (Confirma

Images businesses use on social media channels are about to change: businesses are going to use YOUR pictures. And, it’s going to be a big moneymaker … for the ones who have figured out how to sort and find the best images, that is. Curating Selfies … and Way Beyond Welcome to the social media party, Olapic! "Olapic aggregates images submitted by users on various social media channels such as Twitter, Instagram, Pinterest and Facebook. T

15Mil To Use Your Instagram Pics - Sean Burrows

Images businesses use on social media channels are about to change: businesses are going to use YOUR pictures. And, it’s going to be a big moneymaker … for the ones who have figured out how to sort and find the best images, that is. Curating Selfies … and Way Beyond Welcome to the social media party, Olapic! "Olapic aggregates images submitted by users on various social media channels such as Twitter, Instagram, Pinterest and Facebook. T

Advice From Gary Vaynerchuck - Sean Burrows

Advice From Gary Vaynerchuck - Sean Burrows

entrepreneur, investor, author, public speaker, and internet personality. Play to Your Strengths Everyone has different strengths. I say I have high EQ (also known as self-awareness). I joke that I have to have high EQ, because I don’t have high IQ, yet I’m very successful. How do I do it? How does one exercise high self-awareness and earn success? I have a 3, 5, 7, and12-year plan for all of my resources. Not by months, but years. Most peopl

4 Elements of Brand Stories That Inspire Customer Loyalty

Business Story, the Life and Soul - Sean Burrows

Does a company need to send out soulless and boring content to be professional? On the contrary: All the content and the story give a business its life. A business’ story … how abstract a concept is that? Are we talking fairytales or spinning a yarn, telling tales around the campfire? Nope. A business’ purpose with its story is credibility, understanding and loyalty, not fiction or fancy. "It s about how your products or services exist in

If you haven’t heard, on April 21st 2015, Google is going to exclude your website from mobile searches if it’s not mobile friendly. There’s really nothing to worry about if you’ve been on top of your game. That means, if you care about the experience that the users are having on your website, then this shouldn’t be a big deal. Really. Go put your URL in the little box and click the button to see if Google thinks that your website passes

You REALLY Don't Need To Worry About #Mobilegeddon - Sean Burrows

If you haven’t heard, on April 21st 2015, Google is going to exclude your website from mobile searches if it’s not mobile friendly. There’s really nothing to worry about if you’ve been on top of your game. That means, if you care about the experience that the users are having on your website, then this shouldn’t be a big deal. Really. Go put your URL in the little box and click the button to see if Google thinks that your website passes

"If you can dream it, it’s on a Pinterest board. Are you on Pinterest? Are your customers? Is your business on Pinterest? 47 million people strong and growing, it is not one you should ignore. Its setup is advantageous because it gives unique selling potential, leading users to as many items as it does people. Facebook connects to friends and news. LinkedIn attracts job-seekers and career builders. Instagram and Snapchat attract young adults w

Pinterest: Marketing Wave or Tsunami? - Sean Burrows

"If you can dream it, it’s on a Pinterest board. Are you on Pinterest? Are your customers? Is your business on Pinterest? 47 million people strong and growing, it is not one you should ignore. Its setup is advantageous because it gives unique selling potential, leading users to as many items as it does people. Facebook connects to friends and news. LinkedIn attracts job-seekers and career builders. Instagram and Snapchat attract young adults w

Micro-Moments: New Brand Battleground - Sean Burrows

Micro-Moments: New Brand Battleground - Sean Burrows

There is a new marketing landscape. Are we making the most of every moment? Mobile has made a profound impact on how we use our moments. Marketers are watching closely how mobile affects and changes consumer behavior. Since the goal is to meet people’s needs, this change in mobile behavior requires a refocus on the human element of marketing. We need to reach out to people in a way that meets their needs best. We get to become better digital ps

4 Tips for Telling Your Story in the Video Content Your Audience Demands. How to Effectively Use Advertising in Online Videos

Vital Video Production Planning - Sean Burrows

"We need video," you say, "Ok. Got it. I read it on Sean’s blog, so lets do one and stick it up on the website. Then we are good and our business will be successful." Not quite. Yes, video is important for your business. If it’s not part of your marketing plan yet, wake up and make sure it is. If you want to connect and build loyalty with your clients and customers online, you need it. There is more to it than just throwing one together.