The way we optimise a site has changed significantly in the last 12 months. The latest Google update – Panda 4.0 has highlighted more than ever before the importance they are placing upon site structure, unique content, social media engagement.
What is SEO? SEO stands for search engine optimization. Optimizing for search engines has changed along with advances in Google’s algorithm technology and social media. While SEO used to be all about basic content and many backlinks, SEO has evolved to include structure, social media, and communicative relationships between companies and customers as well as interaction between site visitors.