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Sephora: Bobbi Brown : Hot Collection - Hot Nudes Eye Palette : eyeshadow-palettes
We are all about options. Customize your own eye palettes, nail sets, and more from some of our most innovative brands. #Sephora #beauty #makeup #sephoracollection #ciate #buxom #hourglass #makeupforever
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Makeup Forever Artist Shadows Fall 2014.
"With 210 shades, MAKE UP FOR EVER’s new, customizable Artist Shadows will keep you busy." #Beauty #Sephora #Eyes
Make Up For Ever Artist Eyeshadow #beauty #products
make up for ever now offers over 200 shades of eye shadows!
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Smashbox master class V•3 pallet What is it about: A special-edition set of two palettes: 32 neutral eyeshadows and contouring powders to sculpt a look that works with all skin tones. What does it do: call for a cue from Smashbox beauty experts and create your own contour and color looks with this exclusive set. The contour palette features a host of contouring, Bronzing and highlighting powders, and neutral eye shadows—making it easy to add dimension and depth like a pro. With this kit, you’l
Smashbox: Master Classic Palette III // by far the best palette I could ever have purchased!!!! LOVE IT!
Brought to you by the makeup artists at Smashbox: the Master Class III Palette, stocked with everything you need to color and contour. Exclusive to Sephora. I purchased this for my Professional Makeup kit and LOVE IT!
Master Class Palette III – Color & Contour - Smashbox | Sephora OMG if I were to get this i would just die.
Master Class Palette III Color & Contour - Smashbox | Sephora
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MAKE UP FOR EVER has done it again. These waterproof eye shadow pencils seriously stay put. #Makeup #Sephora #MakeUpForever PROMOTIONS Real Techniques brushes makeup -$10 http://youtu.be/eqlihtAACIY #realtechniques #realtechniquesbrushes #makeup #makeupbrushes #makeupartist #makeupeye #eyemakeup #makeupeyes
Aqua Matic MAKE UP FOR EVER FOREVER
BEAUTY DECODED: THE ART OF PACKAGING - Go ahead, judge a product by its cover. Read more on the #Sephora Glossy>
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BEAUTY DECODED: THE ART OF PACKAGING Go ahead, judge a product by its cover. Our mothers taught us it’s what’s on the inside that counts. However, it’s a little different when it comes to beauty products. In the ever-crowded beauty universe, a great product has to have more than just an exceptional formula. It must also have a smart, attractive look and be consistently easy to use. Below, we detailed the three rules for perfect product encasement. KATE HELFRICH, PRODUCT DEVELOPMENT DIRECTOR OF SEPHORA COLLECTION THE RULES #1: Packaging must communicate with more than just words. The best product packaging contains subtle cues to entice the customer and convey its message. For example, if it’s a shiny lip gloss, there should be reflective or metallic elements on the packaging. Or, if the product is all about color, there should be a clear window to display the saturated pigments—rather than opaque packaging covering it up. Basically, when you hold the product in your hand, you shouldn’t have to think twice about what it actually does. #2: Packaging must support the formula. The product’s encasement must be tuned into the item’s technical needs. If the formula is light-sensitive (as in, then the color will fade with exposure to light), the package might have to be coated with a special UV film. On the other hand, if the product has a high water content, then the package may have to be air-tight—to keep the formula from drying out and looking like a plot of cracked earth. #3: Packaging must be accurate and durable. Crazy but true: There’s a formula evacuation test for beauty products that come in tubes or pumps. If the product has never been opened before, and the user has to pump it more than 20 times to get out the first drop of product—you’re in trouble, and you’d better find a new pump, stat. The product has to dispense easily and accurately for it to be considered ready for sale. Additionally, there’s a drop to make sure that when a product hits the floor from a certain distance, the hinge doesn’t pop or the cap doesn’t break. These tests certainly don’t involve skyscraper distances, but are enough to do some damage and show the potential of destruction. After a failed drop test, the developer may decide to reinforce the packaging or put it in a carton for extra safety. TOP EXAMPLES SEPHORA COLLECTION Luster Matte Lipcolor I just love how the saturated color pops out of the vial, and the soft matte cap communicating the matte finish is a perfect touch. Dior Addict It-Lash Mascara Look at the logo carved into the side, so obvious yet understated. And the slick matte jet-black packaging matches the jet-black formula inside. I also love the chubby handle, which makes using the wand super easy. SEPHORA COLLECTION Perfection Mist Airbrush Foundation Aerosol spray-based products are tough to develop; they can be messy and malfunction easily. This mist foundation sprays like a dream every time, and the look is just flawless. I love the outside every bit as much as the inside. Too Faced The Chocolate Bar Eye Palette The packaging is shaped like squares of a chocolate bar—which is the theme of the whole palette, with rich smoky and neutral hues. The shadows even smell like cocoa! SHOP SEPHORA>
Sephora Glossy / BEAUTY DECODED: THE ART OF PACKAGING
Bold is beautiful! Shaping your brows should be fun, not intimidating. #Sephora