Shopify Editions is our one-stop shop to find all the latest products, improvements, and updates across Shopify. This very first edition of Editions is all about bringing you closer to your buyers. Call it Connect To Consumer - or C2C. It’s no secret that it’s become more difficult for D2C (Direct to Consumer) brands to reach customers. The ones who meet buyers where they are, at every stage, will be the ones that win. Editions is a collection of all the ways we’re enabling just that.