Innovative advertising by McDonalds -- Clever and forward thinking. How can we get newspaper readers thinking "I could so go for some McDonalds right now"?

Newspaper Editorial NY Times Layout, the publishing and layout of a newspaper has to be well thought out before mass printing.

Award-Winning Newspaper Designs

Not perfume but a cigarett or a coffee spill from the top or alcohol bottle. This interesting page would help draw attention to this story, as the shape of it cleverly uses the whole middle column as a graphic, and gathers attantion to the story.