This is such a strong advert for Coke Lemon, communicating immediately to the viewer using both content and medium perfectly together. The script C is so widely recognised it does not need any more detail than this. Coke (c) Lemon (medium). Simple.
Nike Vintage Running_Advertising Advertising for the Nike Vintage Campaign was designed, like the footwear, to appear as though it had been unearthed from a 1970’s time capsule. The photography, headlines and body copy had to appear authentically 70’s, while also conveying a contemporary tone.