Marketing "Feminism"

This board features ads that co-opt the idea of women's liberation for marketing purposes. For analysis, click through any image or visit Sociological Images at www.thesocietypages.org/socimages.
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Liberating Women with Products and Appliances (click thru for analysis)

Shell want to thank you three times a day!The one gift that quietly ends garbage trudgery frees the little woman from disagreeable trips to the garbage can Shell thank you every time she uses it, In-Sink-Erator Saturn Garbage Disposer

Liberating Women with Products and Appliances (click thru for analysis)

For women with more exciting things to do than scrub floors - Armstrong Flooring vintage retro ad files.

Santa Cruz Mountain Beers Advertisement with a Rosie the Riveter

Rosie the Riveter Archive: “Strong Women Brew Strong Beer” Rosie

Great example of the appropriation of feminist activism to sell a product. (Thanks to Max for the tip!)

P&G’s Secret Takes on Young Women’s Stresses, Beginning With the Wage Gap – Adweek

Swiffer Drops 'Rosie the Riveter' After Feminist Backlash

Swiffer Drops ‘Rosie the Riveter’ After Feminist Backlash

SHAME: Kitchen Products Maker Swiffer Drops 'Rosie the Riveter' After Feminist Backlash

Commodifying the Women’s Movement (click thru for analysis)

Gender stereotypes in advertising essay titles Gender Stereotypes In Advertising Campaigns. Print, that advertising placed women into, represents gender stereotypes in the advertising.

Trivializing Women’s Power (click thru for more)

Spanx Power Panties: comfortably smooths waistline and slims figure. Perfect to wear under both formal and maxi-dresses.

Commodification of Women’s Independence: The "Right Hand Ring" (click thru for analysis)

And old commercial that is amazing and inspiring. Raise your right hand!

Can Playboy be feminist?

micdotcom: ““Black women are not often told that we’re beautiful unless we align with certain standards,” Laverne Cox told Allure. “Trans women certainly are not told we’re beautiful.

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