Marketing "Feminism"

Collection by Sociological Images

35 
Pins
 • 
8.02k 
Followers

This board features ads that co-opt the idea of women's liberation for marketing purposes. For analysis, click through any image or visit Sociological Images at www.thesocietypages.org/socimages.

Sociological Images
Always Before puberty, girls don't believe that "like a girl" is an insult. But after puberty, both men and women perceive "like a girl" as a tool to humiliate women. The fuck, people.

Always #LikeAGirl

Join Always in our epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent...

3 times a day for a garbage disposal ~ Vintage Sexist Ad (yes, that's all it takes loser)

“If Only Women Spent Less Time Cooking” - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

From a 2011 Santa Cruz Mountain Beers ad. Women in the beer industry. Lucky us, one brews here too.

Media

The image shows a female beer brewer wearing a white apron and a blue t-shirt. She wears a red baseball hat and is holding a cup of beer. Her other arm is flexed, showing off her muscles. The top of the advertisement states: “Strong Women Brew Strong Beer” and the bottom states: “Strong Women Drink Santa Cruz Mountain Beers.” This image is important for my archive as it shows how Rosie the Riveter has been used for commercial purposes.

For women with more exciting things to do than scrub floors - Armstrong Flooring vintage retro ad files.

“If Only Women Spent Less Time Cooking” - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

Miley’s Embrace of the F-Word - Girl w/ Pen Word Girl, Go Pink, China Glaze, My Nails, Nail Designs, Perfume Bottles, Nail Art, Pearls, Words

Miley’s Embrace of the F-Word - Girl w/ Pen

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

Great example of the appropriation of feminist activism to sell a product. (Thanks to Max for the ti

YouTube

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Kitchen products giant Swiffer had created a marking campaign around Rosie the Riveter, a World War II-era symbol of female empowerment in the workplace. After a backlash, the company is changing course.

Swiffer Drops 'Rosie the Riveter' After Feminist Backlash

Kitchen products giant Swiffer had created a marking campaign around Rosie the Riveter, a World War II-era symbol of female empowerment in the workplace. After a backlash, the company is changing course.

Ad Clorox Get The Power Ad Rosie the Riveter Gender Stereotypes, Gender Roles, Second Wave Feminism, Everyday Feminism, Media Literacy, Rosie The Riveter, Powerful Women, Vintage Ads, Image

Trivializing Women’s Power - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

Spanx by Sara Blakely Black power panties. Bought 2 of these, this one is still new in package. Just doesn't come up as high as I wanted for tummy but great for hip and booty control! Cleaning Maid, Womens Liberation, Great Inventions, Rosie The Riveter, Retro Advertising, One Clothing, Spanx, Together We Can, Black Power

Trivializing Women’s Power - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

Gender stereotypes in advertising essay titles Gender Stereotypes In Advertising Campaigns. Print, that advertising placed women into, represents gender stereotypes in the advertising. Vintage Lingerie, Bra Lingerie, What Boys Like, Womens Liberation, Gender Stereotypes, Retro Advertising, Ads, Female Images, New Woman

Commodifying the Women’s Movement - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

you are pondering undergoing any type of cosmetic surgery, it is a good idea to understand what your choices are ahead of time, in case you find yourself needing to deal with a botched task and the effects that are included. Botox Cosmetic, Celebrity Plastic Surgery, Facial Rejuvenation, Psychedelic Rock, Retro Advertising, Doctor In, Thought Process, Sweet Life, Writing Inspiration

Cosmetic Surgery as Empowerment - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

Trivializing Women’s Power - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

Commodification of Women’s Independence: The "Right Hand Ring" (click thru for analysis) Social Science Project, Womens Liberation, Retro Advertising, University Of Minnesota, Right Hand Rings, Independent Women, Left Handed, Girls Best Friend, Diamond Rings

Commodification of Women’s Independence - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

micdotcom: ““Black women are not often told that we’re beautiful unless we align with certain standards,” Laverne Cox told Allure. “Trans women certainly are not told we’re beautiful. Seeing a black. Laverne Cox, Black Trans, Black Actresses, The Allure, Playboy, Feminism, Black Women, Nude, Photoshoot

On Playboy’s New Feminism - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota

Trivializing Women’s Power (click thru for more) Social Science Project, Womens Liberation, Retro Advertising, Ad Design, Powerful Women, Feminism, Equality, Gender, Marketing

Trivializing Women’s Power - Sociological Images

The Society Pages (TSP) is an open-access social science project headquartered in the Department of Sociology at the University of Minnesota