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Masculinizing the Feminine

This board features examples of advertising and packaging that aim to masculinize products and services associated with women to make them acceptable to men. For analysis, click through any image or visit Sociological Images at www.thesocietypages.org/socimages.
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7y
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Sociological Images
three bottles of laundry detergent for men and women
Laundry Detergent
Scents
For Men
Quick Saves
vellfire789 เว็บตรง มาใหม่ มาแรงที่สุด เล่นง่าย ปลอดภัย
DIRTYBOY Laundry Detergent for Men (thanks @ bfwriter!)
two cans of mancan are on display in front of a tweet post
Old Firehouse
Paper People
Gender Studies
A Guy Who
Stemware
The Worst
Drink Bottles
True Stories
Beverage Can
Rhodri Marsden ⏏️ on Twitter
Needlessly gendered wine-in-a-can. A pretty straightforward example of androcentric, femininity-hating marketing to men.
there is a sign that says powerful yogurt on the side of a building
Feminism Activism
Gender Issues
All This Time
Reproductive Rights
Environmental Issues
Teaching Tools
Yogurt
Jay
All About Time
Post / X
"Powerful yogurt: The first yogurt for men" (thanks @ asociologist and @ jsmooth995)
Gendering bathing Blue Stuff, Teen Life Hacks, Get Your Life, Bath Bomb, Pure Essential Oils, Dollar Stores, Parenting, Bath
Blue Stuff
Teen Life Hacks
Get Your Life
Bath Bomb
Pure Essential Oils
Dollar Stores
Parenting
Bath
Belle Jar on Twitter
Gendering bathing
two boxes of chap - dx and lip balm are on the shelf
Men Lie
Gender Equality
Womens Rights
Lip Balm
Hand Soap Bottle
The Balm
On Twitter
Sports
Tweet / Twitter
Gendered, eh em, "engineered" lip balm
a bottle of liquor next to a glass with an orange slice on it and the caption reads adam carolla's mangoria is here
Sweet Wine
Feminist Art
Sangria
A Thing
Red Wine
Alcoholic Drinks
Packaging
Wine
Drinks
🦄 (@SurlyGrrrl) on X
Gendered drinking, the Mangria
a piece of food wrapped in foil with the word broccomats on it
Manly Stuff
Sociology
Yoga Mats
Yoga Mat
Yoga
Brogamats: Yoga Mats for Dudes - Priceonomics
"Brogamats: Yoga Mats for Dudes." Is that supposed to be a burrito? I don't even know. Thanks for the submission Ernesto!
a comic strip with an image of a woman drinking from a bottle and another cartoon character looking at her phone
Social Science Project
Fire Breathing
Science Project
University Of Minnesota
The Society
Science Projects
Social Science
Consciousness
Sunday Fun: Fire-Breathing Thunder Bear Wine… for Men - Sociological Images
Fire-breathing thunder bear wine... for men
an image of candles that are on the shelf in front of someone's tweet
Manly Candles
Dude Wipes
Man Candle
Tyler Oakley
Ben And Jerrys Ice Cream
Cool Countries
Guys Be Like
Yankee Candle
Root Beer
Twitter
Yankee candles. Scents include "man town," "camouflague," and "on tap." (thx @Global Cyclist!)
a man standing in front of a moose head and pointing to the side with his hands
Pink Stuff
Social Issues
For Girls
With Friends
Mens Graphic Tshirt
The World
Mens Tshirts
Music
YouTube
Depend's Guard Your Manhood Campaign; "Pink Stuff is for Girls" (thx @orangepanda and @lanyardtwerk!)
Related searches
Headband men
Mens tights
Aching legs
Men nail polish
Dyed hair men
the man is getting ready to shave his long hair in front of the woman's face
Coca Cola Zero
Coke Zero
Diet Coke
The Morning
Coca Cola
Diet
YouTube
Masculinizing the Feminine in Advertising: Coke Zero Commercial "The Morning After" (thanks Dana J-H!)
the man manual instructions for the modern man by done men care on a wooden surface
Passion Pictures
Web Design Mobile
Manual Design
Dove Men Care
Forums Design
Creative Review
Dove Men
Communication Design
Creative Advertising
Dove Men+Care The Man Manual: Protecting the Outer Layer
Dove Men+Care The Man Manual: Protecting the Outer Layer
there is a new lynx manwasherr product on display in the store for sale
Feminine Product
Types Of Humans
Sunburn Relief
Shower Puff
Manly Man
Gender Roles
Steel Wool
Nerd Stuff
New Market
Tweet / Twitter
"Manwasher" Shower Tool (thanks @PeterPiercy!)
a wooden baseball bat with an orange handle on a white backgroung background
Kitchen Tech
Silicone Spatula
Gadgets And Gizmos
Cool Kitchen Gadgets
Icing Spatula
Dish Sets
Rolling Pin
Plates And Bowls
Cool Kitchens
Batter Up Spatula
"Batter Up" Spatula: Masculinizing the Feminine (thx @sospiro!)
an advertisement for the vw beetle is shown
New Beetle
Marketing Manager
Body Image
Volkswagen
Social Media
Marketing
Media
The New Beetle: "It's a Boy" (thanks @No_Anonymity!)