Sexy Toy Make-Overs
This board documents the recent trend in feminizing and sexualizing toys and brands. For analysis, click through any image or visit Sociological Images at www.thesocietypages.org/socimages.
The evolution of Candyland characters, by Ryan Obermeyer.
Candyland Character
The evolution of Candyland characters, by Ryan Obermeyer...wtf? This is a CHILDREN'S game, disgusting.
Power, Mickey Mouse, and the Infantilization of Adult Women (click thru for analysis)
Disney Stars, Adult Women, Woman, Women Click, Interesting Stories
Power, Mickey Mouse, and the Infantilization of Adult Women (click thru for analysis) - Interesting. And true.
My Little Pony, the Movie
Film, Full Movie, My Little Ponies, Rainbows Dash, Twilight Sparkle, Girls Generation, Equestria Girls, Mlp, Ponies Equestria
Run for your lives, Bronies; they're girling up the franchise with "Equestria Girls"! Twilight Sparkle (Tara Strong reprises her role) will enter a strange portal and transform into a teenage (human) girl - and so will her fellow ponies.
Film events: I’m seeing “My Little Pony Equestria Girls: Rainbow Rocks,” how about you?
My Little Ponies humanized for movie
Brave's Merida Gets a Disney Make-Over (click thru for analysis)
Crazy Hair, Little Girls, Disney Princesses, Tights Dresses, Disney Cartoons, Brave Merida, Princesses Merida, Young Girls, Role Models
Why do the Disney Princesses need to be "sexy"? Isn't their demographic little girls? So ... they are trying to be role models for little girls? So little girls can aspire to be objectified with no other purpose than to be hot? Nice.
Disney Cartoon Princesses with Merida | New Merida, left. Original Merida, right.
In adding Merida from "Brave" to the Disney Princess collection, Disney altered her appearance, making her slimmer, more mature and more sexualized. This sends the message that the original and realistic Merida is somehow inferior. Furthermore, Merida is wearing a tight dress, which she expressed her hatred for in the movie. Although Merida was meant to be an empowering character for girls to look up to, the redesign shows that above all, girls must be beautiful.
Brave's Merida Gets a Disney Make-Over (click thru for analysis). I like old Merida better.
ummm heck no!! this redesign is awful. they turned a plumper princess who gave big boned girls hope into an anorexic teenager. they gave a princess who had crazy hair into a refinned hair chick. howw are we supossed give girls who have curly frizzy hair hope that one day their hair will be on the big screen. in conclusion Disney you did an awful job on this redesign. LEAVE MERIDA. ALONE😡
Disney has given Princess Merida a makeover to make her look more like a traditional Disney princess. This is awful. If you agree, there is a petition out there (change.org) to stop this change.
For parents who have been frustrated by the messages Disney princesses send to young girls, introducing a character like Merida seemed to be a step in a good direction. Merida does not pine for a prince to come to her rescue, and solves her own problems without the aid of a suitor. The character was independent, had a realistic body type, and succeeded sans prince charming. Unsurprisingly, messing with that by giving her a new look is causing an uproar.
Brave’s Merida Gets a Disney Make-Over » Sociological Images
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Alyson BallewThe dress is cool. But she no longer looks like the 12-ish year old girl she was supposed to be in the movie.
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Bertha MasonRight? And where's her bow? I guess new Merida doesn't want to get her nice new dress dirty doing all that unfeminine sportsmanship.
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Leontine GreenbergShe's 16 in the movie, and she does wear that dress. But she hates it, and rips it off so she can use her bow.
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Bertha Mason
Oh, okay. Then that makes this a whole different kind of fucked up than I'd thought (presenting her as the more heteropatriarchally appealing, unarmed version when the whole point of the movie was her rejection of that). But I'm extremely glad they're not sexualizing a preteen here.
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Lorrie Morgan FerreroSo much for consciousness and progress...
The New Sun Maid (click thru for analysis)
Brand Mascot, Mascot Returns, Sunmaid Raisin, Sun Maid Raisin, Chicken Food, Advertising Character, Holiday Sunmaid, Food Recipe, Sunmaid Girls
Sunmaid Raisins Freebies – Recipe Book
Sun Maid Raisins advertising Nature's candy
The New Sun Maid (click thru for analysis)
Raisin Girls, 100Th Anniversaries, Sunmaid Raisin, Food, Sun Maid Raisin, Sunmaid Giveaways, Free Sunmaid, Anniversaries Cookbooks, Sunmaid Recipe
Sun Maid raisins girl
In honor of their 100 year anniversary, Sun-Maid is giving away FREE copies of their cookbooks. Just fill out the request form to receive your cookbook. You will be able to choose one of three different cookbooks including: 100th Anniversary Cookbook, Fruit & Sunshine or New Taste of Tradition
SunMaid raisin girl
Free Sunmaid Raisins Cookbook - Grab Yours Now - http://yeswecoupon.com/free-sunmaid-raisins-cookbook-grab-yours-now/
The Quaker Oats Man Gets a Different Kind of Makeover (click thru for analysis)
Haircuts, Oats Man, Journals, Diet, Hair Cuts, Healthier, Advertising Character, Quaker Oats, Advertising Icons
He's on a diet, too?
Quaker Oats Man Gets a Makeover to Look Healthier Larry loses his double chin and gets a haircut By Tim Nudd
"It turns out what prompted the mascot make-over wasn’t an effort to make Larry sexier, but to make him look healthier. According to the Wall Street Journal, the director of Quaker’s brand-design firm wanted to reinforce people’s association of oatmeal with “energy and healthy choices.” And by “healthy,” they mean “thin.” They reduced the roundness of his chin and cheeks. They also gave him a hair cut in order to expose the sides of his neck."
The Quaker Oats Man Gets a Makeover » Sociological Images
Sexy Toy Make-Overs: Barbie (click thru for more)
90S Kids, Dolls, Stuff, Body Image, Random, Funny, Interesting, Things, 90S Barbie
This is too funny!! Really??? It's a doll! Does it really matter?
This isn't an ad but I love this photo. So true. I had both kinds as a little girl. Part of this change is technology advancement but some is a shift in body image.
90′s Barbie vs 00′s Barbie.....well have things have changed
90s Barbie v today's Barbie. If you find this article interesting, read Reviving Ophelia.
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Naomie LangloisLooks to ,e, the new shape of barbie is more realist...
Sexy Toy Make-Overs: Care Bears (click thru for more)
Remember, 80S, Blast, Childhood Memories, Carebear, Care Cartoons, Care Bears, 90S, Kids
Care Bears - I remember in Jr. High we even had a club... I was Cheer Bear :)
I watched this as a kid and now my little girl loves to watch it too!
Care #cartoon| http://famous-quotes-collection-6099.blogspot.com
Care Bears CareBears #carebears
Sexy Toy Make-Overs: Care Bears (click thru for more)
80S, Care Bears, Bears Click, Grizzle Li Adventure, Grizzle Adventure, Adventure Dvd
Grizzle-Ly Adventures (DVD) $8.99 <3 #CareBears
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Lori Ann Gskinny care bears!?! bizarre!
Sexy Toy Make-Overs: Polly Pocket (click thru for more)
Fashion Polly, Things, Polly Pocket
Polly Pocket
fashion pollys
Inspiring Gender-Neutral Lego Ads from the 1980s (click thru for analysis)
Lego Magazines, Lego Sets, Lego 1981, Years 1982, Vintage Lego, Lego Creations, Magazines Ads, Feminist Things, Lego Ads
When you were supposed to make your own Lego creations.
awesome vintage Lego ads.
Lego 1981
Lego Magazine ad from the year 1982.
Remember when Lego sets didn't build anything in particular? And when the ads for Legos were gender-neutral? I loved Legos. And they didn't have to be pink and purple sparkly ones, either.
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Ann WhiteSo what happened to Lego? They cancelled their much awaited female scientists almost as soon as they were announced
Inspiring Gender-Neutral Lego Ads from the 1980s (click thru for analysis)
Girls Generation, Childhood Memories, Vintage Advertis, Girls Toys, Lego Posters Advertis, Vintage Lego, 1980S Advertis, Magazines Ads, Lego Ads
Vintage lego Ads
Lego Magazine ad from the year 1980
THE NEW LEGO LINE FOR GIRLS
Friends Emma, Lego Girls, Friends Pictures, Splashes Pools, Children Toys, Lego Buildings, Emma Splashes, Furries Friends, Lego Friends
Lego Friends
THE NEW LEGO LINE FOR GIRLS/ sexualization of children's toy images
3931 Emma's Splash Pool ($5.99)
Beauty and the New Lego Line For Girls » Sociological Images
THE NEW LEGO LINE FOR GIRLS
Girls, Friendslego, Friends Lego, Andrea Staging, Staging 3932, Lego Friends Toys, Legofriends, Friends Andrea, Christmas Lists
LEGO Friends ANDREA'S STAGE set 3932 NEW IN BOX! #legoFriends #legoEbay #friendsLego #ebayLego #ebayFriends
LEGO Friends Andrea's Stage (3932) - stocking stuffer
Legos for Girls coming in Jan 2012
Beauty and the New Lego Line For Girls » Sociological Images
THE NEW LEGO LINE FOR GIRLS
Friends Lego, Outdoor Bakeries, Friends Bakeries, Legofriends, Toys, Bakeries 3930, Stephanie'S Outdoor, Friends Stephanie'S, Lego Friends
LEGO Friends Stephanie's Outdoor Bakery #hamleys #lego #legofriends
Lego friend bakery set... got it!
LEGO Friends Stephanie's Outdoor Bakery (3930) - LEGO - Toys "R" Us
Brick Friends: LEGO 3930 Stephanie’s Outdoor Bakery
Beauty and the New Lego Line For Girls » Sociological Images
THE NEW LEGO LINE FOR GIRLS
Colleges Girls, Girls Generation, My Daughters, Gender Study, Body Image, Beauty, Culture, Girls Marketing, Lego Friends
LEGO Friends: Why My Daughters Won't Be Playing with Them
what lego ladies looked like in the 80's & what the new, same as everyone else lego lady looks like now. boo! Their explanation is that after conducting research, “The greatest concern for girls really was beauty.” double boo.
Beauty and the New Lego Line For Girls » Sociological Images
THE NEW LEGO LINE FOR GIRLS
Little Girls, Girls Toys, Beautiful, Children Toys, Gender Neutral, Kids, Vintage Ads, Lego Ads, Lego Friends
"What it is is beautiful." Retro Legos fun #lego #vintage #ad #legos #kids
What it is is beautiful. I love this ad! Wish marketing for children's toys were this gender neutral nowadays.
Lego ad, 1981, targeting all kids, not just boys can play w/ legos and all girl toys don't have to be pink.
1981 LEGO AD // Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or “made for girls.” She isn’t even wearing pink. The copy is about “younger children” who “build for fun.” Not just “girls” who build. ALL KIDS. In an age when little girls and boys are treated as though they are two entirely different species by toy marketers, this 1981 ad for LEGO — one of our favorite images ever — issues an important reminder.
1981 Lego ad- tells girls that they can build beautiful stuff, kid speak for "Don't let anyone impose gender stereotypes on you!"
Hurrah for this 1981 lego ad. Before the lame Lego "Friends" (pink & "girly" sets) marketed for girls nowadays!
Beauty and the New Lego Line For Girls » Sociological Images
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Melissa MonteithThis was really eye-opening and confirms what I've been thinking in one little slide show Thank you.
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Megan O'DonnellThis is actually the an old ad, when Legos were not advertised specifically to boys. Now they have a new line specifically for girls, and it's rubbish. Legos were better when they didn't over-think it. (http://www.feministfrequenc...)
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Carol StillI don't recall caring what color they were. My grandson is a Lego fiend and I don't think he cares either. Having lots of them is more important than what color they are. I grew up in the 60's so the concept of gender neutral didn't exist yet. But my brother and I played with the same toys a lot of the time. I made tents and sleeping bags so GI Joe and Barbie could go camping together. We played with Hotwheels, Tinker Toys, Lincoln Logs and plain old blocks. But I think we spent the most time playing with the planer ends my dad brought home by the trailer full. Just irregular shaped pieces of wood. He kept us supplied with nails and we each had our own hammer. Now my brother is a very successful architect and I design quilts.
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Chasity LaniHell, I'm 23 years old, and I STILL play with Legos. (Granted, I'm a mom and a PreK teacher, but still). I have vowed to only buy "regular" Legos-- even when I have a girl. Not much imagination going on when everything in the "Girl version" is focused on tea parties, lounging around poolside, and other crap.
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Joanna McManusThe worst thing about Lego friends is that kids round here call it girls' lego and that makes all the other lego sets boys' lego. So now you need to be ready to be slightly transgressive just to build a castle, or a police station, or a helicopter. Madness. Pernicious madness.
HOLLY HOBBIE
Holly Hobbie, Toys Company, Toys Marketing, Toys Make Ov, Gender Bas Toys, Childhood Memories Toys Show, Sexy Toys
HOLLY HOBBIE (new, sexified version)
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Michele GaddisThat is Holly Hobby?
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Judith McLeanHow sad.......they just couldn't leave Holly alone. Insisted on giving her a face lift. Terrible.
HOLLY HOBBIE
Kamar Dolls, Boys Or Girls, Childhood Memories, Remember Holly, Toys, Hobbies Dolls, Kids, Holly Hobbies, 80 S
Holly Hobbie (Then) I never had a Holly Hobbie. I had strikingly simmilar Kamar Dolls.
Holly Hobby doll - still have this somewhere, too
How To Tell If A Toy Is For Boys Or Girls In One Easy Step
Remember Holly Hobby?
Holly Hobbie brings back childhood memories.
STRAWBERRY SHORTCAKE
80S, Birthday Parties, Girls Generation, Strawberry Shortcake, Baby Girls, Big Eye, Hair Extensions, Strawberries Shortcake, Cartoons Character
Loved Strawberry Shortcake & it became popular again and my daughter had a Strawberry Shortcake birthday party when she turned 5. :)
Huh...longer, straighter hair, thinner shape, big eyes...
All Girl Cartoon Characters | 7ec08a448a0846c5_cartoon-characters-girls
for my baby girl!
'80s and modern Strawberry Shortcake.
so much for the original version of strawberry shortcake...She's been run through the Hollywood machine. Thinner, w/ hair extensions.
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AmbelleinaI hate what they've done to my beloved Strawberry Shortcake. I collect SS figurines and memorabilia from the 80s, but I refuse to purchase any new ones simply due to the change. Why long, flowing, arguably "sexy" hair, exposed arms? At least they left her leggings on, but sheesh.
STRAWBERRY SHORTCAKE
Holly Hobbie
So annoying to ruin such great toys! sexy toy makeovers: strawberry shortcake and holly hobbie
MY LITTLE PONY
80S, Ponies Brand, Ponies Before, My Little Ponies, Childhood Memories, Nice Stuff, 90S, Childhood Classic, My Little
Mon petit poney
My Little Pony Brands That Have Been Updated To Be More Girly
my little pony (before they looked weird)
RAINBOW BRITE
Google Image, Brite Friends, Rainbows Colors, Rainbows Bright, Brite Newer, Toys Makeovers, Rainbows Brite, Lego Friends, Kids Toys
LEGO Friends Petition: Parents, Women And Girls Ask Toy Companies To Stop Gender-Based Marketing
Rainbow Bright rb_homepage
Google Image Result for http://www.hallmark.com/online/rainbow-brite/images/home/rb_homepage_sp.jpg
Rainbow colors
RAINBOW BRITE (newer, hotter version)
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Ruth OlivoThis is not rainbow brite :(
Sadly, the humanized ponies made by fans were generally much better. I hate how NONE of the characters wear pants or shorts, in particular Rainbow Dash and Applejack.
It seems Hasbro is trying to create a product that more closely competes with the Monster High line.
Another issue is that the ponies/girls in this picture are at least wearing short sleeved shirts or jackets with their miniskirts. The dolls they've made to go along with this movie are wearing bustiers with their miniskirts! I let my daughter see this movie, and it wasn't all that bad, but no way am I buying her the dolls. Too much like strippers for our family.
Overly-feminized postures in this image....It's an obscene caricature. They all stand cutesy-pukesy "girly" instead of standing playfully or with any strength.
It's weird, if not surprising, that they also present little girls with a single model for their bodies, with identical hourglass curves and impossibly long, thin legs. When the show is populated by ponies, their shape really isn't an issue. Indeed, one of the charms of the show is that in it, there are many different kinds of female characters and many different ways to be a girl. In this version, there is certainly only one way to look like a girl, at least.