Ch 6: Subordination
Subordination is when men and women are brought together into hierarchical relationships.
"Very commonly when persons in the image have functions, these functions are ranked, with the male carrying out the senior functions, the female the junior functions. Men act, and women help men act. Males are more likely to be shown in the executive or leadership role, with females in the supportive, assistant, or decorative accessory role."
"Erving Goffman argues that the positioning of bodies displays appropriate social roles for the genders, that a person's behavior and appearance can be expressive and symbolic, communicating to observers about their social identity, about their inner states and feelings, about their intentions and expectations, and about the nature of their relationships with others."
"Women, in addition to children, are furthermore frequently portrayed as lying down, on the ground or on a bed, as opposed to men, who are predominately depicted standing tall and upright. Goffman argues that message that is conveyed... is that she is vulnerable... The floor is furthermore something associated with the less clean or pure, while being elevated may be indicative of high social ranking."
"The man is stern, looking directly at the reader with his stare, engaging attention... This scene is supposed to epitomize the distinction between male and female 'so that their placement relative to one another will provide an index of mapping of their presumed social position relative to one another' (Goffman 26). Calvin Klein isn't saying that all men are in control but rather their perfume is going to make you more like this man..."