The apps on the iphone are never ending and thus it can improve your lifestyle and Targeted to male and females 18-40 who have an average-high income and are looking to buy a new phone. Average to High Income since Apple products are in the expensive range. People who are "tech sav" and like to experience the latest gadgets. 1)Executional Ideas: People will see the ad as they go up the elevator
Example of a fat-shaming PETA ad on the back of a city bus. Again, this is not okay. Two problems with this: 1. the fat people pictured in PETA's fat-shaming ads could very well be vegan; 2. PETA could and should use positive and proven *health* benefits of becoming vegan in ads rather than changes in appearance which do not equate to health benefits.