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Color Balance Blue Shampoo US$16

Summer strands by Taylor Blake

Sunkissed by hairstylist Ricardo Santiago

By Kelley Ross: Red is Vero 6RC, Violet is Vero 4FV, Copper is Minardi 1/2 Dynamite and Pacific Sunset glazed over prelightened pieces and her faded color

#ColorIntensity by Hair stylist Sergio Farevalo

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K-PAK RevitaLuxe | Joico

Senior VP of Joico, Sara Jones and Peta Murgatroyd catch up at Joico’s Hair Shake launch event in Los Angeles

Joico’s Celebrity Hairstylist, Paul Norton showing guests how to apply Joico’s Hair Shake.

Joico's Celebrity Hairstylist Spokesperson, Paul Norton, demonstrates how to create gorgeous hair with Joico's NEW Hair Shake.

Peta Murgatroyd joined Joico’s Celebrity Hairstylist Spokesperson, Paul Norton for the launch of Joico’s new product, Hair Shake. Peta performed the Hair Shake dance for guests and urged them to enter Joico’s social media contest. Peta made sure to use some Hair Shake to touch up her hair before the dance.

LOS ANGELES, CA - APRIL 30: Sara Jones VP of Joico, Peta Murgatroyd and Paul Norton celebrity hair stylist attend the Joico's Hair Shake Launch hosted by Peta Murgatroyd at The District Restaurant on April 30, 2015 in Los Angeles, California

Peta Murgatroyd attends Joico’s Hair Shake Launch event in Los Angeles

Spotted: Dancing with the Stars’ Peta Murgatroyd Thursday night at The District by Hannah An, joining Joico’s Celebrity Hairstylist Spokesperson, Paul Norton, for the launch of Joico’s new product, Hair Shake.

Moisture Recovery Treatment Balm | Joico



gina Rodriguez Latina feature

K-PAK Color Therapy Restorative Styling Oil | Joico

Ritual uses the Joico Color Intensity line to create a rainbow of fun colors for your hair. Do a piece or two, or color your whole head!

Make your red hair last and last with Joico Color Endure Shampoo and Conditioner

Buzzfeed Life features Joico's NEW Color Balance Purple Shampoo and Conditioner for maintaining gray hair

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