This link will take you to a blog that Drake had used to reach out to his fans in a particular situation. During a certain freestyle, an artist has made inappropriate comments with regards to people with autism. Showing how artists can quickly react to certain situations, Drake used a blog post to sincerely apologize to fans. By viewing some of the responses, this definitely saved his brand image. #MRK634 #apology
In an effort to promote Drake's tour that began October 1, 2013, Drake created this video. Drake utilized social media by posting the link to this on his twitter page, enticing people to check it out. Also, rather than simply posting tour dates, this video includes a compilation of what Drake is all about. It include fans, him performing, and him also working out to stay in top shape. All great efforts to appeal to a wide audience. #MRK634
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