1969 BMW Sport Sedan original vintage ad. A lot of cars are called sports sedans, but you have to drive a BMW to find out what it means. A BMW will actually cruise at 100 mph. Roadholding is phenomenal. A BMW is an entirely practical car for your family. It handles and parks easily, is never fussy, and costs little to own and run. MSRP starts at $2,597. Bavarian Motor Works.