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Comment: Use of clipping mask over floral image adds texture to serif font without appearing overpowering or seemingly obvious. Sans-serif font contains the image effectively, juxtaposing the organic form with a more industrial, modern container.

Holly says: Typography Pin #1: I think this design is simply stated. The design elements and arrangement in this piece allow the reader to easily focus on the message.  I almost can "feel" this statement in which case, I think the designer got the typography and illustration exactly right. In other words, if there weren't any actual words, I would think to myself...ink and water don't mix.

Holly says: Typography Pin #1: I think this design is simply stated. The design elements and arrangement in this piece allow the reader to easily focus on the message. I almost can "feel" this statement in which case, I think the designer got the typography and illustration exactly right. In other words, if there weren't any actual words, I would think to myself...ink and water don't mix.

100 Best Fonts of 2014 via http://fontsoftheyear.com

100 Best Fonts of 2014 via http://fontsoftheyear.com

serif fonts paired with sans serifs, like fine cheeses paired with their perfect fruit counterparts!

serif fonts paired with sans serifs, like fine cheeses paired with their perfect fruit counterparts!

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