Comment: Use of clipping mask over floral image adds texture to serif font without appearing overpowering or seemingly obvious. Sans-serif font contains the image effectively, juxtaposing the organic form with a more industrial, modern container.
Holly says: Typography Pin #1: I think this design is simply stated. The design elements and arrangement in this piece allow the reader to easily focus on the message. I almost can "feel" this statement in which case, I think the designer got the typography and illustration exactly right. In other words, if there weren't any actual words, I would think to myself...ink and water don't mix.