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WooHoo! Now, Everyone Can Cook Warhol-Branded Campbell's Soup In 15 Minutes

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Institute of the Future

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TIDE DRESS. ‘All You Can Get’ fashion spread, photographer Ryan Yoon captures fashion made from unusual objects for the premier issue of Virgine Magazine.

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Kevin Allocca: Why videos go viral

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..print

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Miley Cyrus and the Royal Baby may have been all over Facebook this year, but neither proved to be the top conversation driver on the social network.

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Case study

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Understanding the Chinese consumer Laurent Philippe, the head of Procter & Gamble in China, explores how to beat the competition in the country’s huge and complex market. JULY 2004 • Jacques Penhirin In This Article Exhibit 1: Biography of P&G's Laurent Philippe Exhibit 2: P&G's revenues from emerging markets Exhibit 3: McKinsey profiles of consumer behavior in China Exhibit 4: A profile of P&G's Beijing R&D center China's market for consumer goods is growing quickly, stimulated by a strong economy that is putting more disposable income into the people's pockets. Competition to serve consumer needs is intense; multinational companies are battling one another and also taking on increasingly sophisticated Chinese players. One of the bigger issues facing multinational consumer goods companies in China is their ability to serve the mass market cost-effectively—an important advantage of the local competitors. Procter & Gamble, one of the world's leading consumer goods companies, is facing this challenge head-on. P&G is the most successful foreign marketer in China as measured by market share, with leadership positions in four of the seven product categories in which the company competes. Last year, China generated almost $1.8 billion in sales for P&G, or about 3 percent of its total revenues. While growth has slowed in major markets such as the United States, sales have risen much more briskly in China. In 2003 it was P&G's sixth-largest market, up from tenth just three years earlier. Leadership hasn't come easily. Procter & Gamble entered the Chinese market through a joint venture in 1988. For many years, the company focused its marketing effort on premium-priced products—its traditional path—in...

Understanding the Chinese consumer  Laurent Philippe, the head of Procter & Gamble in China, explores how to beat the competition in the country’s huge and complex market.  JULY 2004 • Jacques Penhirin       In This Article  Exhibit 1: Biography of P&G's Laurent Philippe  Exhibit 2: P&G's revenues from emerging markets  Exhibit 3: McKinsey profiles of consumer behavior in China  Exhibit 4: A profile of P&G's Beijing R&D center  China's market for consumer goods is growing quickly, stimulated...

Understanding the Chinese consumer Laurent Philippe, the head of Procter & Gamble in China, explores how to beat the competition in the country’s huge and complex market. JULY 2004 • Jacques Penhirin In This Article Exhibit 1: Biography of P&G's Laurent Philippe Exhibit 2: P&G's revenues from emerging markets Exhibit 3: McKinsey profiles of consumer behavior in China Exhibit 4: A profile of P&G's Beijing R&D center China's market for consumer goods is growing quickly, stimulated...

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P&G China; 5.18 billion and 5.8% market share. Data from CTR China: The daily chemical giant P&G has been ranked at top among all the big players in China with its 5.18 billion us dollars ad expenditure in 2010.

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At Fortune's Brainstorm Tech conference, Procter & Gamble's top executives discuss the company's digital strategy. P&G CEO Bob McDonald FORTUNE -- As companies go, Procter & Gamble may be an old dog, but that doesn't mean it can't learn new tricks. That's what CEO Bob McDonald is claiming, as he attempts to turn the consumer product giant into a model of business in the digital age. To accomplish this, McDonald has formed a close alliance with P&G CIO Filippo Passerini, who shared the ...

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Five things to know about online grocery shopping: Consumers love online grocery shopping, but it takes time getting used to. You can simply the process by improving the online experience with navigation, search, online help and porting over shopping lists. Deliver a better time-saving experience and consumers will hang on. Online baskets are different than offline baskets. The average transaction size is much larger for food and beverages ($80 online / $30 offline) and health and beauty...

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Most young people with mobile phones choose their own device, with price being the main purchase driver. Interestingly, more males than females have smartphones in every country except for the U.S., where women lead the way in smartphone usage – certainly an opportunity for manufacturers trying to target their up-and-coming key demographic. See the numbers below and read more here. How can you create apps and mobile experiences for Gen Y women?

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Energizer Personal Care brand Schick Intuition just launched a new, interactive coupon-oriented Facebook application (www.facebook.com/schickintuition) asking customers to tune into their intution while they tune into some of the top social media influencers: Melanie Notkin, Founder of The Savvy Auntie, Kimberley Clayton-Blaine, Executive Producer of TheGoToMom.TV and MommyToMommyTv.com and Audrey McClelland, Founder of MomGenerations.com. “Schick Intuition is excited to escort consumers ...

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Personalized f-Commerce Campaign from Heinz No Comments | Category: Sampling, fCommerce | Posted by: Rebecca Thorman Ah, the Brits are selling personalized cans of soup on Facebook – here are the details: The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends suffering from post-summer distress disorder – i.e. Autumn colds and chills, for a £1.99 ($3.00) PayPal payment via an store app on the brand’s Facebook page. The customised cans feature a personal get-well message on the label, via a custom store app on the Heinz fan-page from London-based social media agency We Are Social. Personalized f-Commerce Campaign from Heinz No Comments | Category: Sampling, fCommerce | Posted by: Rebecca Thorman Ah, the Brits are selling personalized cans of soup on Facebook – here are the details: The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends suffering from post-summer distress disorder – i.e. Autumn colds and chills, for a £1.99 ($3.00) PayPal payment via an store app on the brand’s Facebook page. The customised cans feature a personal get-well message on the label, via a custom store app on the Heinz fan-page from London-based social media agency We Are Social. What we really like about this Heinz pop-up fan-store is that it taps into Facebook strengths – gifting – an eminently social activity, and personalisation (although not, in this case, via the social graph). Personalised gifts in Facebook make real sense. Kudos Heinz. Heinz is emerging as something of a poster-child for f-commerce in FMCG/CPG – earlier in the year it opened a pop-up fan-store in Facebook to support the launch of a new line of ketchup by offering fans exclusive fan-first access to the product before it became available in-store (also by We Are Social). And last month, Heinz ran a social couponing campaign, where the value of the coupon doubled when shared. What we really like about this Heinz pop-up fan-store is that it taps into Facebook strengths – gifting – an eminently social activity, and personalisation (although not, in this case, via the social graph). Personalised gifts in Facebook make real sense. Kudos Heinz. Heinz is emerging as something of a poster-child for f-commerce in FMCG/CPG – earlier in the year it opened a pop-up fan-store in Facebook to support the launch of a new line of ketchup by offering fans exclusive fan-first access to the product before it became available in-store (also by We Are Social). And last month, Heinz ran a social couponing campaign, where the value of the coupon doubled when shared.

Personalized f-Commerce Campaign from Heinz  No Comments | Category: Sampling, fCommerce | Posted by: Rebecca Thorman      Ah, the Brits are selling personalized cans of soup on Facebook – here are the details:    The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends suffering from post-summer distress disorder – i.e. Autumn colds and chills, for a £1.99 ($3.00) PayPal payment via an store app on the brand’s Facebook page.    The cus...

Personalized f-Commerce Campaign from Heinz No Comments | Category: Sampling, fCommerce | Posted by: Rebecca Thorman Ah, the Brits are selling personalized cans of soup on Facebook – here are the details: The pop-up store allows Heinz fans (and-only fans) to send personalised ‘get-well’ cans of Heinz soup to friends suffering from post-summer distress disorder – i.e. Autumn colds and chills, for a £1.99 ($3.00) PayPal payment via an store app on the brand’s Facebook page. The cus...

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