Minimalist: I'm not sure I fully understand what is happening here but I like it. It is understated and perfectly balanced. The font, size and color of the text are perfect. I love the way the blocks of text become like the jewelry that makes the outfit.
Layout ideas - Designed by Jake Hill. I am inspired by the angled cropping of the images. It creates great eye movement, and visual interest. There's a great balance of negative and positive space throughout the layouts.
Designing across the fold, specifically no. 3 is cool. But, it might be difficult for tablet format. --- Frankie - I love this layout, its a great, detailed black and white set up without loosing the texture of the content!