Created by San Francisco based designer: Phil Pham / philphamdesign.com -- Massachusett's TEDxCambridge event is the largest TEDx event in the world with nearly 2,000 attendees. In anticipation for the even't pivotal growth, TEDxCambridge needed updated event branding, conference wayfinding, and digital marketing to draw attendees into the ecosystem and engage them throughout the Boston Opera House.
This branding design makes sure that in every product and presentation of the company, there is at least one form of its logo. The appearance of the "x" doesn't even have to be full. It can be partially shown, and because of the simple, yet recognizable logo, the audience is able to assume what the product is.
Packaging, branding and graphic design for Le Fruit on Behance by Rice creative Ho Chi Minh City, Vietnam curated by Packaging Diva PD. Rebrand helped tell their story, and jump off of shelves through a vibrant color and icon system derived from the tropical fruits and plants of the Mekong Delta.