<span>An adored tradition for generations of Atlanta children, riding the Pink Pig on the roof of the downtown Rich's department store was one of the favorite holiday rituals at this local retail institution. </span>
The Pink Pig is an Atlanta tradition at Christmas time. I rode the pig when I was a kid and it was on top of Rich's downtown store. The trains were named Priscilla and Percival and they ran on a monorail and left the store through an opening that allowed kids an up-close view of the Great Tree, Atlanta, and circled the toy department inside. The Pink Pig continues at Macy's in Lenox Square.
In 1867, less than 3 years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods store on what is now Peachtree Street in downtown Atlanta; within a century, it became a retailing dynasty. For the first time, learn the true stories behind Penelope Penn, Fashionata, The Great Tree, the Pink Pig, Rich’s famous coconut cake & more, including how events at the downtown Atlanta store helped John F. Kennedy become America’s 35th president.