articles
Design Psychology and the Neuroscience of Awesome UX
Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science.
UX Testing for the Masses: Keep It Simple and Cost-effective
UX testing is one of the most crucial steps in the design process but is often overlooked for tight budgets or hard deadlines. You do not need a formal lab or an entire research department to do quality research—just the right tools and a clear plan.
How Do You Measure Good User Experience?
When people talk about “measuring” how well the web site is performing, they usually mean they’ll look at traffic, bounce rate, and actual conversions from the site. Marketers should regularly review those figures, but merely looking at those metrics will not give you a comprehensive view of web site success. On top of knowing how many people visit your site, what percentage leave without doing anything, and how many people buy something from you, you need to be able to answer basic user…
Make UX Strategies Less Complex & More Functional
A user-centric website is one that has the needs of the user in mind. However, your user experience (UX) doesn’t have to be complex. There are some basic elements you can deploy that will help your users have a positive experience interacting with your company’s online presence. With 1.3 billion websites on the internet, there is competition aplenty in nearly every industry. If your site doesn’t provide the best experience, users will simply find another. A user-centered design is going to…
Walmart’s problem isn’t Amazon — it’s a lack of interest in who its customers are
Guest This week investors held a collective freakout over the fact that Walmart’s online sales grew at just 23 percent over the fourth quarter of 2017, down from 50 percent the previous quarter. They tanked Walmart’s stock by 10 percent, its biggest one-day decline in several decades. While I also happen to be bearish on Walmart, […]
Why Responsive Design is Dead
The Adoption of Adaptive Design and the Rise of Progressive Web Apps Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but, more so today, that the sites will also use the functionality native to their devices without needing to download an app. To date…
fonts and color
A Color Guide For Designers - Pinfographics
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ux
A 5-Step Process For Conducting User Research — Smashing Magazine
Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and corgis. I’m married. I drive a Toyota Corolla. I have brown hair and brown eyes. My credit-card statement shows where I’ve booked my most recent hotel reservations and where I like to dine out.
Design Psychology and the Neuroscience of Awesome UX
Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science.
Basic primer on User Experience
The five-person web design team for a large corporation nervously shifted in their leather chairs around the way-too-large mahogany table, ... A Strategic Framework for Experience Design The 3 Threads of User Experience What is Real Experience? Table of Content User Experience Basics Simple Clean Textual Finding the Problems High Bounce Rates Low Engagement Rates Low Conversion Rates Low Advocacy Rates Fixing the Problems The five-person web design team for a large corporation nervously…
Beyond Wireframing: The Real-Life UX Design Process — Smashing Magazine
We all know basic tenets of user-centred design. We recognize different research methods, prototyping, as well as documenting techniques in our rich methodological environment. The question you probably often ask yourself though is how it all works in practice?
Other Pins
A 5-Step Process For Conducting User Research — Smashing Magazine
Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and corgis. I’m married. I drive a Toyota Corolla. I have brown hair and brown eyes. My credit-card statement shows where I’ve booked my most recent hotel reservations and where I like to dine out.
Design Psychology and the Neuroscience of Awesome UX
Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science.
Design Psychology and the Neuroscience of Awesome UX
Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science.
UX Testing for the Masses: Keep It Simple and Cost-effective
UX testing is one of the most crucial steps in the design process but is often overlooked for tight budgets or hard deadlines. You do not need a formal lab or an entire research department to do quality research—just the right tools and a clear plan.