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Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science.

UX testing is one of the most crucial steps in the design process but is often overlooked for tight budgets or hard deadlines. You do not need a formal lab or an entire research department to do quality research—just the right tools and a clear plan.

You Can’t Improve UX Without Listening to the User

Commitment and consistency are powerful motivators to increase engagement and persuade users to fulfill their goals.

When people talk about “measuring” how well the web site is performing, they usually mean they’ll look at traffic, bounce rate, and actual conversions from the site. Marketers should regularly review those figures, but merely looking at those metrics will not give you a comprehensive view of web site success. On top of knowing how many people visit your site, what percentage leave without doing anything, and how many people buy something from you, you need to be able to answer basic user…

A user-centric website is one that has the needs of the user in mind. However, your user experience (UX) doesn’t have to be complex. There are some basic elements you can deploy that will help your users have a positive experience interacting with your company’s online presence. With 1.3 billion websites on the internet, there is competition aplenty in nearly every industry. If your site doesn’t provide the best experience, users will simply find another. A user-centered design is going to…

Guest This week investors held a collective freakout over the fact that Walmart’s online sales grew at just 23 percent over the fourth quarter of 2017, down from 50 percent the previous quarter. They tanked Walmart’s stock by 10 percent, its biggest one-day decline in several decades. While I also happen to be bearish on Walmart, […]

In my last column, Brian Herzog shared the hows and whys of his brilliant idea to Work Like a Patron

This is key!

Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.

Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

Great Questions Lead to Great Design - A Guide to the Design Thinking Process

I see a lot of "top UX" lists and they all talk about basically the same things. Here's what will really impact UCD and digital interactions in 2018.

Empathy is the ability to understand and identify with another person’s context, emotions, goals and motivations. In order to design great experiences, successful design firms actively search for empa...

The Adoption of Adaptive Design and the Rise of Progressive Web Apps Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but, more so today, that the sites will also use the functionality native to their devices without needing to download an app. To date…

Most companies have no idea who their customer really is.

Rich colors : produced purple

Want to set a certain tone with your next marketing campaign? Make sure you're tapping the full psychological power of color by checking out the subconscious signals sent by this fundamental element of images and branding.

This website is for sale! pinfographics.org is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, pinfographics.org has it all. We hope you find what you are searching for!

Check out the ultimate graphic design tips every designer follows. From font pairing to alignment, white space and more!

Have you ever wondered what types of fonts and colors the world's top brands use? Well, thanks to Tastyplacement and Visually, you don't need to look further than this infographic!

Most used web fonts.

THIS is what I picture when I hear the Beatles' "Lucy in the Sky with Diamonds" despite its allegedly "drug-free" connection to Alice in Wonderland. Greg Rakozy's mesmerizing photo lends itself to SO

As I work on some navy and blush Save the Dates, this moody, sea-inspired color palette is on my mind. That deep blue is so rich and velvety...I love it! BTW / Is anyone out there scared of swimming i

This photo gives me the chills. It captures beauty, terror, and power all at once. Not to go all pseudo-intellectual on you, but this reminds me of a philosophy class I took in college in which we dis

Has anyone been to the Yardhouse in London to see this amazing wall in person? BTW / This color palette was really tough because I had so many colors to choose from... what colors stand out to you? D

While trying to think of a few rock puns, I took a 10-minute break to memorize the lyrics to "We Will Rock You." I can already tell it's going to be a productive day. DEEP BLUE #112138 / WASHED DENIM

Ooooh, how GORGEOUS is this photo by Annie Spratt?! The color, mood, and texture are just...mmmmmm...perfect. ALMOST BLACK #241024 / ROYAL PURPLE #451F43 / PURPLE.ISH #9D517D DARK PINK #CC779C / LAVE

Scientists have known forever that color has a profound influence on the human brain. From the color you paint your kitchen, to the color of the sky, to the color of a corporation's branded image

Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.

Vous savez très certainement déjà ce qu’est un persona, je partage cette infographie qui présente une version plutôt harmonieuse d’une fiche de

Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome browser. I tweet and blog publicly, where you can discover that I like chocolate and corgis. I’m married. I drive a Toyota Corolla. I have brown hair and brown eyes. My credit-card statement shows where I’ve booked my most recent hotel reservations and where I like to dine out.

Jasmine Friedl, Intercom’s Director of Product Design talks to Dee Reddy about her unique upbringing, her journey to a career in design and how she’s built her team in San Francisco.

"Our customers are loyal to us right up until the second somebody offers them a better service." Jeff Bezos said in a Fast Company interview about Amazon last year.

Human cognition is complex, and many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences. Great user experience design isn’t magic—it’s science.

Free collection of wireframe templates, perfect for web and mobile mockups, planning out sitemaps and quickly creating UX flow charts and maps.

Nowadays, digital products must be able to exist across any and all devices, screen sizes, and mediums at the same time: Instead, we should be creating beautiful and easy access to content…

We’re not here to tell you how to run your business but we would like to ask many companies; “Why is there no UX representative in the senior management team?”

DotCom Secrets Book

You best know him as the man behind the red dot awards – concept design, Singapore, however I know Ken Koo as the visionary behind many design initiatives across this island country. We almost lost hi

The five-person web design team for a large corporation nervously shifted in their leather chairs around the way-too-large mahogany table, ... A Strategic Framework for Experience Design The 3 Threads of User Experience What is Real Experience? Table of Content User Experience Basics Simple Clean Textual Finding the Problems High Bounce Rates Low Engagement Rates Low Conversion Rates Low Advocacy Rates Fixing the Problems The five-person web design team for a large corporation nervously…

At first glance the two terms appear to be identical. Our users are our customers and thus they’re the same thing. Except, they’re not. So what’s the difference?

How to create customer journey maps that are actionable and deepen your understanding of customer behaviors, thoughts, and feelings across all touchpoints.

EXPERIENCE DESIGN PYRAMID This may seem a bit academic but for me it is pretty fundamental to remember when doing experience design. I put this checklist together to remind me why some experiences...

The Wireframe Deck of Cards includes 80 2x2" double-sided cards of common website and UI elements, lo-fi on one side and hi-fi on the other, allowing you to build layouts on a desk.

Discover recent digital developments and practical expert guidance in the Website Magazine Net Features weblog.

We all know basic tenets of user-centred design. We recognize different research methods, prototyping, as well as documenting techniques in our rich methodological environment. The question you probably often ask yourself though is how it all works in practice?

The UX diagram above is the clearest one I’ve ever seen on the web. The overlapping cases give the whole UX design idea. Even a product which has a great functionality may not satisfy user…